The new advertisement of Axe Deo in television seems to be cheap and funny. A veteran man, being a guest of a young couple, asks for the toilet. Out of curiosity , he sprayed a bit of AXE Deo, on a shelf in the toilet,on himself. The immediate effect is shown in the advertisement : the young host lady , in presence of her husband , started to act weirdly. The smell of AXE caused orgasm in her and she put off clothes of the old man in a second. Helpless old man, prayed " God bless America".
If AXE is so powerful , why did it not effect on the other lady , supposedly the wife of the old man. Product AXE should be advertised as a sex product rather than an ordinary perfume or Deo. The advertiser has linked Sex appeal and effect of AXE. Also, it has an aim to attract old aged and middle aged person as a prospective customer of AXE. If they use AXE , their wives or other ladies working with them may be attracted to them.
How are these advertisements allowed??
I remember , there was an advertisement ,where a lady washing the underwear of her husband on the bank of a river got sexually aroused and behaved like a woman endulged in wild sex with her husband!! The advertisement was banned.
No doubt the product is good, however promotional strategy is not ethical.
