Fevicol Latest Advertisement :)

We all ad lovers wait for new advertisements of Fevicol. Since many years Fevicol has been entertaining Indians by its advertising campaign and stood first many times for its advertisements in Television. Dum laga ke .... pakde rahna ........ and with Marine.

A Bengali amatured boatman is benefitted by fevicol adhesive , he dropped his chairs in to river to give a lift to a lady with her goat !! background Bengali folk music , acting of woman and boatman ... and at the end , chairs are floating in to the river. Even a boatman believes that nothing will happen to the chairs as they are fixed through Fevicol., Fun , entertainment and message...

The advertisement thinker must be congratulated to think about the subject , really creative !! Cheers!!

congrats to Ogilvy and Mather ( O & M) kolkata branch !!

Tata Docomo Advertisement

Ranveer Kapoor could be the best to promote the features of Tata Docomo connection however the idea was not praised by common ordinary Indians. The company's data analytics department must be doing Z-Test , F Test and Chi-Square test to judge if the advertising campaign involving Ranveer Kapoor was successful or not. I feel, from critics point of view the advertisements may be dynamic, however it cannot generate revenues. There were some advertisments which could not be understood at all. One person went to eat in Restaurants asking for a plate of Idlis , ................... the old man ( Ranveer) said Thik hai tu do hi kha... the customer was horrified.......there was no fun ......the person who took it as fun may not opt Tata Docomo Plan. A young Chocloate hero , made old man and doing advertisement .. his innocence on the face , his killing smile for striplings should have been used...........

Now, I think their statistical sampling analysis came out with the results ..... so they changed the strategy...... now they have taken the common ideologies of a married and  matured woman suspecting husband who speaks to a girl while sleeping. Seeing husband speaking some  words to a girl in objectionable tone , her antenna of suspicion just started to give signal ........ but ...at last  she got a sigh of relief when her hubby spoke " Balance Sheet aise banate hain..". Nice idea to encash the attitude of woman.... it may work.

xforex.com - Earning on the dreams of middle class people

http://www.xforex.com/cms/lp/Testimonials_white_241111_IN/?cid=20&tid=95714&lid=en&pubid=-1&reqt=1346506722953

Indian middle class are the best target customers for every business house. These people have started to expend more , sometimes they visit expensive restuarants, they wait to accumulate their savings to purchase expensive cameras , mobiles and watches , jewelleries etc.. however they always try to increase their sources of income. Infact they are very much alert about earning some more money in addition to their monthly salary. This strong need to earn more money is targetted by financial institutions , banks , stock market companies , insurance companies and now forex trading companies.

xforex.com a new entrant in the retail market , has come with an advertisemetn to target Indian middle class who are aspiring to earn more. The company seems to have an objective to take cut from the hard earned money of middle class. The above link will bring you an advertisement - now available on various web sites .
A young man of thrity two years working for a telecom company, expresses that an average income is not sufficient to fulfill the dreams so he is doing now Forex trading at xforex.com. He has not written anything about his fundamental regarding forex market and fluctuations. A man of 51 years write that he is a small shopkeeper , now also trades in forex trading to earn extra money as there is a lot of competition in grocery shop and lastly a lady of 26 years of age , an Arts teacher writes that her average salary for last three years has been same . She advises that forex market is a perfect solution.

So this company ensures through this advertisement that people of whatever background may enjoy forex trading and earn more. They dont need any prior knowledge and experience , whatever be the age , the company is available for their help.  Look at the words of above three, the same thinking is in the mind of an Indian middle class who wants to see himself on the top of everest and these companies hit on their thinking and starts to earn.

Enjoy forex trading - -

Education Shopping online : edukart.com

To search the links for Lijjat atta , I just saw an online advertisement for an education shop , www.edukart.com. I would never use the word shop , however I saw the certificate courses being sold like product and they can be purchased like an ordinary product at flipkart.com , olx.in , ebay.in etc... Suddenly a chat window popped up and started to entertain me. I complimented on the idea of the business !! honestly it is a new way of selling educational certifications. These certificates do not require any formal educational background. I cannot comment upon the quality of the education and how do they conduct examinations etc... this area is still to be explored. Enquiring more , I came to know the chief of the company , Mr. Ishan Gupta who was with facebook and other comapnies for sometimes.

Anybody who has stopped education may go for it , or anybody who wants to put a qualification after his name on his visiting card , the website may be useful. The idea of Mr. Gupta is great and he deserves compliments. In India , there are many people who could not get formal education at higher level due their family problems or pecuniary limits. The fees seem to be reasonable prima facie. I shall be interested to see its success, Indians are crazy about degrees , the need is proper investments in this business , introduce some more courses for ground level and most importantly ----- Promotions. Mr. Gupta must search for a venture capitalist

Lizzat Atta after Lizzat papad

Lijjaat Papad !!! eh he he e he he~ reminds an old advertisment  of Shree Mahila Greeh Udyog.

Now they have come up with a new advertisement on Lizzat Atta ( FLOUR).  Lijjat Papad is a great story of success of a business lead by women. They are now trying to cover other cooking products. The old TV advertisement in 1980s was quite effective than the recent TV advertisement.  However, the atta ( flour) will pick up the market as it will enjoy the brand Lijjat.  If you see the print advertisement you will see the slogan

Jo Aapke Swad ko achhi tarha se Samjhe

Truely it is the brand Lijjat which made papad business corporatised and got success.  See the promotion as
http://afternoondc.in/Post.aspx?id=44415&catname=/home/lijjat-atta/article_44415

and the success story http://www.managementparadise.com/forums/management-co-operatives/6943-lijjat-success-story.html