Wear what Miss Indias are Wearing - Good Stratetgy by Big Bazaar

Slowly and gradually , shopping @ Big Bazaar was being considered as a hub for middle and lower middle class families. In order to change the attitude of people, today the company has published two back to back advertisements in The Times of India edition for the promotion of Durga Puja and Deepawali sales. In the first advertisement of "Calcutta Times" there is an ad featuring Katrina Kaif in Floral Dress @ 899 and in the second advertisement three ladies are wearing Salwar Suits and its written in big letters " Wear what Miss Indias  are Wearing " .. I have to verify if such ladies are miss Indias or they are only normal ad divas. But certainly the advertisement will start to change the perception of buying people that Big Bazaar is no longer a hub for middle class purchase, one can buy latest fashionable clothes at low prices...


If Katrina Kaif says through a TV advertisement, it would be more effective...

Wild Stone advertisement 2015

The objective to use Body spray and Deodorants are basically to remove body odour. Every person has a different odour and it is the Dog who identifies a person through such smell. Advertising companies target the inner feelings of men to seduce a lady through body spray. Most of the advertisements are featuring attraction of a girl towards boys through the smell of a particular Body spray.


Now a days a full length advertisement on Wild Stone Deos are being featured in INOX cinemas. A beautiful girl ,whose pre marriage ceremonies are going on, is informed by a lady that an ornaments professional designer is waiting for her. She went to meet that handsome guy to see her newly designed ornaments. But she started to feel attraction towards that boy after smelling the Deo of the boy. She offered the designer to help her in wearing such ornaments on the bare back and on her waiste.... the background music starts .....and the last line was..... "Bahkan lagi re, Bahkan lagi re" ... that means she is now feeling seduced by the boy. It is the power of Deo that may change the heart of a woman who is about to marry and she can be inclined towards a stranger using Wild Stone Deo.


A woman can wear a "nuth" ( special ornament for nose ) and she can allow the stranger to put down the "nuth" ( while it is the right of a husband to remove nuth from the nose of a newly married woman in the first wedding night )


In India , all such advertisements are permitted. Even girls do not have problems seeing such advertisement while boys feel shocked that how a lady can be so easily available using the small quantity of a deo bottle costing rupee 200 bottle.Married women will now pressurise their husbands to use Wild Stone or they will purchase this Deo while doing shopping as a delegated power given by their husbands.


Wait for what .... happy purchasing of Wildsone... effective ad by McNroe


The earlier advertisement of such Deodrants were also on the same line. The advertiser's objective is to target the nascent feelings of both young men and women and they can use it as a sex product


https://www.youtube.com/watch?v=s-1w2ebEqIA