Wear what Miss Indias are Wearing - Good Stratetgy by Big Bazaar

Slowly and gradually , shopping @ Big Bazaar was being considered as a hub for middle and lower middle class families. In order to change the attitude of people, today the company has published two back to back advertisements in The Times of India edition for the promotion of Durga Puja and Deepawali sales. In the first advertisement of "Calcutta Times" there is an ad featuring Katrina Kaif in Floral Dress @ 899 and in the second advertisement three ladies are wearing Salwar Suits and its written in big letters " Wear what Miss Indias  are Wearing " .. I have to verify if such ladies are miss Indias or they are only normal ad divas. But certainly the advertisement will start to change the perception of buying people that Big Bazaar is no longer a hub for middle class purchase, one can buy latest fashionable clothes at low prices...


If Katrina Kaif says through a TV advertisement, it would be more effective...