Kamla Pasand : Advertisement - Choti Choti Baatein.... khud se rubru

Pan Masala is one of the most infectious addictions to Indian people. Most of the North Indians are getting addict to different types of Pan Masala with or without Tobacco (Zarda). Surprisingly Indian government has been ineffective to put ban on Gutkha and Pan Masalas.


A few years back we saw a very effective advertising campaign of Pan Vilas through Manoj Vajpayee. Also a royal campaign for Rajni Gandha  ( Mooh mai Rajnigandha , Kadmo me duniya ) . Now , we are seeing a new advertisement on an old Pan Masla " Kamla Pasand". The advertisement seems to be  an advertisement of tourism or some sort of holiday package. Background song -- " Khud se roob roo " means self actualisation ... so do we need a Pan Masala for Self Actualisation ??. The advertisement is very effective and just touches the heart , so one more Pan Masala will also be famous and will start to eat the teeths of millions !!

In youtube, the song of this advertisement is very famous and people comment that song should be in a movie.

/https://ordinarymanvoice.blogspot.com/







Beware of Counterfeit products

Manufacturing counterfeit products is an example of  Conversion of a Mankind in to Animals. Counterfeit products lack quality due to which it affects the health of  a large number of population. The network of counterfeits is so effective that hardly anybody can differentiate between a good product and a counterfeit. Mostly counterfeits are available in consumer goods like soap, cream, shampoos and beauty  care products. Even purchasing from big super markets is not safe. These smart people mixes couterfeits in a very small quantity at reputed shops but make available in huge quantity where police and legal controls are minimal.


Its better that companies like PG, CP, HUL, etc should start a drive in which people can validate their purchases on periodical basis among common people.

Brands of ITC

We all know , ITC is one of the best employers to work for. Earlier it was only in the business of Tobacco products but now it is great conglomerate. Although it has new lines of products but still its major revenue is generated through sale of Cigarettes . Cigarettes and tobacco products are always under scanner, but due to losing tax revenues and number of people employed under this sector within ITC and industries dependent upon ITC , Indian governments have not yet managed to put a complete ban on its products. If we ignore the evil effects of tobacco's consumption, ITC has been one of the best managed companies and darling of shareholders in Indian stock market. A number of brands have been introduced by ITC which are competing with existing and new brands in Indian market. Although they are not number one in their territory but they have managed to generate considerable revenue. The name of ITC brands are :


1. ITC
2. B Natural
3. Sunfeast
4. Mom's Magic
5. John Players
6. ITC Hotels
7. Yumfills
8. Aashirvaad
9. Delishus
10. Bingo
11. Dark Fantasy
12. Yippee Noodles
13. Farmlite
14. Classmate
15. Engage Deo Spray
16. Candyman
17. Essenza Di Wills
18. Paperkraft
19. Fiama Di Wills
20. Superia
21. Vivel
22. Mangaldeep Puja Agarbatti
23. Wills Lifestyle
24. AIM




http://ordinarymanvoice.blogspot.com/

Eveready !! Give me Red !!

Good old Eveready Batteries were losing shines before Duracell, people started to forget. Now with the IPL , Eveready has come back with Akshay Kumar with the same slogan : Give me Red. Eveready has always been the reliable Indian brands, with the leverage of Advertisement through Akshay Kumar and Promotion through IPL, it can regain its status. In Indian name of toilet soap starts with Lifebuoy, Name of Dental toothpasea starts with " Colgate" so the name of battery starts with " Eveready ".


The advertisement through Akshay Kumar has no fire, a  new advertisement must be created with some fun and showing reliability of Eveready !!

Yep Me - New Advertisement

Advertisement of girls fashionable clothes are always linked with some sex connections. The latest advertisement of Yepme.com is quite funny. A hot girl wants to attract a buys dude working on the one floor down. But as she is a girl , out of modesty ( a bit remained in her ) , she saw her hot pant hanging over a rope and she fell the pant over the boy. The boy out of surprise saw the hot pant and watched the girl upstairs waiting to be flirted !!


Now, the message is - if a girl wears garments of Yepme, she can attract boys !! So start ordering !!


http://www.yepme.com/




http://indianadvertisements.blogspot.com/2015/01/yepmecom-full-page-advertisement-on.html

Railways Should Advertise :)

Being one of the largest PSU bodies of India, Railways do not advertise in TV like other commercials. What does authorities think >>> everybody knows Railways so why should we advertise !!! However still people may be benefited and Railways may be benefitted !!


  • Advertisements are always beneficial for every business. Indian railways may advertise its new luxurious or special services for exotic locations for spreading tourism
  • Special discounts schemes for Women, children and Aged people. Even for special government employees and patriots
  • For carrying goods , new schemes may be introduced through commercials
  • Employment opportunities for Indian citizens - we never know when Railways announce their recruitment... Railways will also get proper women representation and will get application from intelligent and suitable candidates unlike lovers of government jobs
  • Being the monopolist, it may advertise its good rectified measures like cleanliness, good foods availability , special benefits to aged people etc..
If Railways come near to people, obviously everybody will appreciate ...



Watt a deal !! Watt a deal !! by Amazon.in

For 6 th 7 th and 8th May 2015, Indians have opportunity to purchase products at much discounted rate !! Now a days housewives , grandpas are asking what is this " What a deal What a deal " ad watching IPL matches. Then young member of the family says its on internet ... goods are sold at 30 to 40 % deep discount !! Young man open their laptop and shows ovens, pans, sarees, utensils, coats etc at much discounted rate ... this is watt a deal .......... Connecting Amazon new advertisement campaign, discounted sale campaign with IPL is a strategy which Facebook could not do. But Snapdeal was smart enough to capitalise IPL matches to sell their products. Aged people is dancing , Sardarji is dancing, Housewives of Tamil Nadu are dancing in the ad of Amazon, people must ask ,what they have got so they are happy , so users of internet have to tell them .... look goods are available at cheapest rates........... thats why these dancing people across Indian are dancing in happiness.This is what advertisement means.......... time to capitalise by online sellers..... why Ebay has not jumped in ......perhaps busy in earning commission only , but it could also wet its beak !!

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20 Jan 2015