Do it for Mom - spies rejser campaign in Denmark

Denmark is one of the richest countries of the world on the basis of per capita income of its inhabitans. However, the country is facing a crisis in terms of pregnancy and birth . It is observed that the birth rate of Denish children is very low. To increase the birth rate, a different and unique type of advertising campaign was released 2015.It is said that it would result in to a baby boom with the birth of 1200 babies in the summer of 2016.

The campaign is named as "Do it for Mom" and started by a travel company. As per travel company the birth rate is directly related to vacation and holidays with opposite sex persons.

 If you see the advertisement, an aged mother is thinking about the child life of its son / daughter which causes her sad that her son is not doing anything to bring a grandchild for her :):) i.e. he is satisfying himself from porn but he is not actively involved in sexual intercourse. The objective of the advertisement campaign is to bring man and women closer to do sex  and result in to giving birth to a child . The advertisement is very interesting .. some of the scenes are very erotic and people are sending their adult children to go on holidays and spend time with other opposite sex partner which may result in to increase in population of Denmark. The advertisement also focuses on availability of girls during vacation and pleasure with stranger !!




Something they have to learn for Indians... even though parents do not want.. baby has to come :) :)

The advertisement clearly shows emotion and shows how Denmark is desperate for its new generation of population.


Now see the Effect of Advertisment !

http://www.dailymail.co.uk/news/article-3627629/Denmark-sees-baby-boom-nine-months-running-campaign-urging-people-sex.html

Denmark witnessed a Baby Boom..

Advertising Campaign is a huge success and the Ad should be awarded by the Government and Advertising community.

See this

http://advertisingpublicity.blogspot.in/2012/12/axe-god-bless-america.html

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20 Jan 2015