Lijjaat Papad !!! eh he he e he he~ reminds an old advertisment of Shree Mahila Greeh Udyog.
Now they have come up with a new advertisement on Lizzat Atta ( FLOUR). Lijjat Papad is a great story of success of a business lead by women. They are now trying to cover other cooking products. The old TV advertisement in 1980s was quite effective than the recent TV advertisement. However, the atta ( flour) will pick up the market as it will enjoy the brand Lijjat. If you see the print advertisement you will see the slogan
Jo Aapke Swad ko achhi tarha se Samjhe
Truely it is the brand Lijjat which made papad business corporatised and got success. See the promotion as
http://afternoondc.in/Post.aspx?id=44415&catname=/home/lijjat-atta/article_44415
and the success story http://www.managementparadise.com/forums/management-co-operatives/6943-lijjat-success-story.html
Now they have come up with a new advertisement on Lizzat Atta ( FLOUR). Lijjat Papad is a great story of success of a business lead by women. They are now trying to cover other cooking products. The old TV advertisement in 1980s was quite effective than the recent TV advertisement. However, the atta ( flour) will pick up the market as it will enjoy the brand Lijjat. If you see the print advertisement you will see the slogan
Jo Aapke Swad ko achhi tarha se Samjhe
Truely it is the brand Lijjat which made papad business corporatised and got success. See the promotion as
http://afternoondc.in/Post.aspx?id=44415&catname=/home/lijjat-atta/article_44415
and the success story http://www.managementparadise.com/forums/management-co-operatives/6943-lijjat-success-story.html
