Airtel Internet Sharing Plan

 Advertisements , now a days , do not say directly what their clients are offering to the public. Like old days, Kajori Baniyan ads used to say " Kajori Kajori Kajori Baniyan, Mashoor hai naam , de aaram, Kajori Kajori Kajori Baniyan"......... no confusion........ good cheap ad.....

But now, we have to think about the intention.

One boy informed his friends that his father has discontinued his pocket money and suddenly his one his friends connected with one of the friends and opted for Mobile internet share plan with airtel and at last he told ..... download ke paise tere baap........

It's ok but still the advertisement does not convey the entire message about what does a company want to sell. All advertisement should have only objective, to create awareness about the company's product, to sell , to expand the market and to keep the customers intact not only entertainment. The company's target customers are young strplings who use facebook and downloading of songs most frequently over their mobiles. Their income is limited hence they have to share the billings or cost of the same net connection. Strategy is good but advertiser has no good idea. May be some people like ad s....

PEPSI : New Advertisement does not appeal

I remember the first advertisement of PEPSI ( in those days it was known as LEHAR PEPSI ) telecast on Doordarshan in 80's during the break of Chitrhaar ( one of the best programme of Doordarshan). It was made on Remo Fernandes and Juhi Chawla. That advertisement is still known as one of the most remarkable advertisements of India. It was only that advertisement which established Pepsi overnight in India thanks to the mass viewership of Doordarshan and Chitrhaar. They should have demanded royalty for the same : ) ;)

Over the years  Pepsi was advertised by Shahrukh, Sachin , Aamir......Now Ranbir, Priyanka and Dhoni.
They are running and dancing in the advertisement. However , the purpose of their dancing is unknown. Do advertiser want to say Dhoni was dancing after drinking Pepsi ? Ranbir was excited because he drinks Pepsi. How does Pepsi Inc approve these ads. They should have taken lessons from earlier campaigns. Lets C , how it helps in brand building .