In India, sale of packed milk are on rampage. Amul is the biggest beneficiary among all the business houses. People have left their milkman and other milk suppliers due to the lock down as they suspect that there may be chances of bringing Corona Virus at their home. However, everybody is fearless to purchase milk packets every morning and evening.
Its good that all the milk suppliers of Amul migh not face any hardship at financial front rather their sales would be higher these days.
Even Amul has increase advertisement expenditure on Doordarshan. more than 50% of the advertisements belong to Amul and Products of Amul. Old classics Ad are being featured at Doordarshan which are quite effective. Those who used to watch Mahabharat and Ramayan on Doordarshan in 1980s are enjoying such old advertisements and showing their kids. Even kids are thrilled to see old ads of Amul.
So Amul is successful on both expenditure and revenue side. It has come up as one of the biggest saviors for the people during these difficult times.
