After Bula Di , Now we have Bidyut Babu !!. Before 4 years, AIDS awareness campaign was started by Government of West Bengal through a cartoon Character naming Bula Di ( Di means Madam in Bengali). The government started helped lines in which any body can call to Bula di to get an understanding about HIV and AIDS.
Now, West Bengal State Electricity Distribution Company Limited has come up with an advertisement in newspaper on December 14,2014 to curb corruption. Through a Cartoon Character, BIDYUT BABU it has given a message " Never bribe for new connection"
This advertisement creates an awareness among citizens about anti bribery and anti corruption. It sets an example for other Electricity Companies and companies doing essential goods / services in India to start anti corruption campaign.
Off late, Foreign companies must be eyeing on initiating Electricity distribution / generation business in India considering its scope and coverage. Better for an existing company to initiate its anti corruption measures.
The advertisement publishes the objective of the company and also requests APL and BPL customers should not pay bribe to anyone for new connection and if any person asks for money or bribe should immediately report to nearest Customer Care Centre.
Its an effective advertisement for pervade anti corruption
