Nokia Asha 305 - The right Advertisement by Nokia

The biggest users of latest mobiles are youths. They always keep track on new launches in the market through television and internet advertisements. Nokia has been struggling for last three years to regain its past market share primarily due to Samsung Guru, I Phone , use of Blackberry by young generation and professionals and Secondarily by SAMSUNG GALAXY. Even it could not manage to make an effective advertisement. However at last , it has released a new advertisement for NOKIA ASHA 305 .In the advertisement, college students are making fun of a college DADA by downloading the appropriate song as per the situation.  Once the college hero says - Janta nahi main kaun hoon , the song comes -- TU CHEEZ BADI HAI MAST MAST , TU CHEEZ BADI HAI MAST.... then he gets annoyed saying ...kaun hai bahar nikal.... the song comes as -- NAHI NAHI ABHI NAHI , ABHI KARO INTEZAR..... and finally ...he says dekh loong .....and somebody plays the song ..........AA DEKHE ZARA KISME KITNAA HAI DAM.............

The advertiser is following just airtel way by featuring mumbai college canteens , youths and their fun moments . Seeing these advertisements ,youths assume the situation on themselves , they put them at the displayed advertisement. Congratulations to Nokia ,,,, it will increase the sales ... the trailer of the movie is successfull.

http://www.nokia.com/in-en/ab-sabka-style-freestyle/

Bengali Shaadi.com - Advertisment on The Telegraph Kolkata's Website

Gayatri - 5,6" 
26 Years,Lecturer 6 Lacs P.a.
 Cuttack

Just have a look on the AD : http://www.telegraphindia.com/1120830/jsp/calcutta/index.jsp

Very peculiar !! This is the way of indian advertising at web portals. Thank God !! they dont write  about   " No. of ex and current boy friends of the girl , First hand or Second hand , weight , Sex oriented , .... *** 

Advertiser understands the greed of people who are interested only in earning wives. Money is now more important than home, relatives of the girl , parents of the girl etc. There is a demand for these types of girls , so obviously there will be supply. Advertiser dont think if the words of their advertisements resemble cheap promotional strategies.


I checked today ... the advertisement is not alive :( 12 Jan 2015

Dairy Milk of CADBURY - trying to be an alternative of traditional Indian sweets

Cadbury has been trying to be an alternative to great Indian sweets.

If we see its advertisements before 15-10 years , it was trying to capture the market among youths and old people.  The campaign was quite successfull . Besides children it is now popular among oldies. However, currently it is showing KUCH MITHA HO JAYE in every advertisement. The advertisers know that we Indians always consume sweets on every celebration. Indian sweets is a multi crore business , even a small confectioner earns thousands of rupees per day by selling different varieties of Sweets and Snacks. Promotional wing of Cadbury understands that they can wet their beak also in this market. Diwali and Rakhi are the best occassions to distribute sweets , Cadbury also sells its Chocolates like the box of sweets . Advertisement by Amitabh , Advertisement to celebrate on different occassions by saying Kuch Mitha Ho Jaye are successful steps in this regard. Now , Indians can eat Dairy Milk Choclates on all occassions including the occassion when a girl is selected by boy for marriage. In some advertisements it was also shown as an alternative of sloka " I LOVE YOU" , the advertisement resembles that if you offer Dairy milk to your wife ... it means I love You....
Regarding pricing - Indian sweets were basically less costly before ten years. Rasogullas were available in Rs. 2 to 10 per piece depending upon the sizes and goodwill of the seller. Barfi , Sohanpapadi , Jalebi all were in the limits of the Indian consumers ... but in last ten years ... we see two things
a. Cadburies' Chocolates were considered as costly items , but now their prices have not been increased as such that it goes out of hands of middle class families
b. However, Indian traditional sweets are now going far from the reach of Common Indians , thanks to rising prices of Sugar , Milk and other raw materials.

Dairy milk , no doubt , is the tastiest among chocolates however it can never be an alternative. Pizza can never be an alternative of Pani Puri , McDonald's Burger can not replace Mumbai's Vada Paav  , Pasta cannot replace Samosas....


One can research on the role of WTO agreeements , Government's failure to stop inflation.

Q Retail - from SAHARA group

A few days back , I saw an advertisement on TV that Sachin was performing last rituals. It was looked weird, perhaps we cannot like such an absurdity from one of the contenders of Bharat Ratna ( highest civil honour for an Indian). Similarly, Yuvraj Singh was digging the ground and other cricketers in the same advertisement were alarming us from our current food contents. The idea of Sahara was to highlight that people are eating products which are bad for health. The advertisement was not well praised as read in the reports 
http://www.indianexpress.com/news/stop-ad-of-sachin-tendulkar-at-funeral-yuvraj-digging-grave-bcci-tells-sahara/991898/

Thanks to BCCI, the advertisements was immediately suspended. 

The idea of advertising company and the chief person behind the advertisement were totally out of line. Just to make it popular , how could they use the most famous persons of India. It's an indirect attack on other companies selling similar products which are offered by Q Retail. If other companies use the same  advertisement against Q Retail in such a way that once we purchase anything from Q retail , we shall remember the last rituals performed by Sachin , digging by Yuvaraj , hospital beds , medication ... can we eat anything after that...? The advertisement may backfire on Sahara.

Sahara has a chance to improve the advertisement by showing life full of happiness after consuming Q retail products.