Perk : New Advertisement - Life ke maje lo

New Advertisement of Perk : How a daughter makes her father as Champak !!

Father , after a morning walk round is fatigued. His daughter offered him a perk,. After eating Cadbury's PERK father gets instant energy and exclaimed with joy and said that he should run two more rounds. Girl , being so innocent, shows her surprise . Once father goes away, she whistled and her boy freind as a signal that she is now free to talk. Both of them , happy and started their teenage talks.

Funny things !! Advertisements use fun over values. The observations is Perk can be used to make people Champak , its a good thing to detract anybody who is coming within your love affair. It is a temporary medicine to keep parents away ....... :)

First view of the advertisement give more impact on the viewer as the girl shows her innocence and it is seen that she is very much afraid of her father. But once father disappears after eating Perk , she shows her actual face.

The same advertisement can shown as : After one round of intercourse, a wife may offer a perk to her husband . But wife has to show her innocence that she wants to give a relief to her fatigued husband, After so much exercise , who will refuse choclate. Husband accepts the perk and offers ride twicely, wife gets happy !! even happier !! One night three times !! Perk with extra glucose

Afterall , at the end of the advertisement , the advertiser shows : LIFE KE MAJE LO, so whichever is a better option time pass with boy freind ad or indirect demand by a wife ??

www.liyans.com

Dairy Milk of CADBURY - trying to be an alternative of traditional Indian sweets

Cadbury has been trying to be an alternative to great Indian sweets.

If we see its advertisements before 15-10 years , it was trying to capture the market among youths and old people.  The campaign was quite successfull . Besides children it is now popular among oldies. However, currently it is showing KUCH MITHA HO JAYE in every advertisement. The advertisers know that we Indians always consume sweets on every celebration. Indian sweets is a multi crore business , even a small confectioner earns thousands of rupees per day by selling different varieties of Sweets and Snacks. Promotional wing of Cadbury understands that they can wet their beak also in this market. Diwali and Rakhi are the best occassions to distribute sweets , Cadbury also sells its Chocolates like the box of sweets . Advertisement by Amitabh , Advertisement to celebrate on different occassions by saying Kuch Mitha Ho Jaye are successful steps in this regard. Now , Indians can eat Dairy Milk Choclates on all occassions including the occassion when a girl is selected by boy for marriage. In some advertisements it was also shown as an alternative of sloka " I LOVE YOU" , the advertisement resembles that if you offer Dairy milk to your wife ... it means I love You....
Regarding pricing - Indian sweets were basically less costly before ten years. Rasogullas were available in Rs. 2 to 10 per piece depending upon the sizes and goodwill of the seller. Barfi , Sohanpapadi , Jalebi all were in the limits of the Indian consumers ... but in last ten years ... we see two things
a. Cadburies' Chocolates were considered as costly items , but now their prices have not been increased as such that it goes out of hands of middle class families
b. However, Indian traditional sweets are now going far from the reach of Common Indians , thanks to rising prices of Sugar , Milk and other raw materials.

Dairy milk , no doubt , is the tastiest among chocolates however it can never be an alternative. Pizza can never be an alternative of Pani Puri , McDonald's Burger can not replace Mumbai's Vada Paav  , Pasta cannot replace Samosas....


One can research on the role of WTO agreeements , Government's failure to stop inflation.