Advertisement consultant of Havells have found new instruments to cement electrical products sold by the company. These advertisements have indirect meaning to promote company's product and directly to spread the message of social change in India. The advertisement has tried to change social indiscrimination in India present from centuries. One advertisement has adopted "Social Equality" to promote company's product while the other has got " Gender Equality " to link it with company's product quality.
In one of the advertisements a maid served food on the dining table of a family after which she was requested to sit on the family head's chair and was praised for the quality of food which she made. One of the family members offer a plate to her and praised by saying " Sabzi Achi bani hai". It never happens at least in India society. If it happens by chance, it certainly means " Hawa badeli" ( Direction of wind will change) . Seeing the advertisement and the face of maid , everybody has to appreciate the sense of advertiser. The advertisement touches the heart of million Indians. I am sure , atleast one hundred of the advertisement viewers will sit at least once with their servant and eat. I remember an incidence, we had one servant who used to bring water and clean cooking utensils for us. One day we offered him a lunch and told him to sit with us , he hesitated a lot but finally ate with us. The same hesitation I saw on the face of the maid in the advertisement. So this story happens somewhere and will happen again in India. But I have a question " does the CEO , MD etc of Havells follow their own advertisement?" At least their families should also sit with their maid/servant and eat food. They are not only selling their products, they are changing society. So first change should be at home.
Another advertisement , more interesting. In the office of marriage registrar , a husband proposes to change his surname and adopts the surname of his wife " Pundit" after the marriage. The husband clarifies that his bride will not change the surname , however he will. I think the advertisement does not aim on changing the surname of males at the time of marriage, it aims to give more respect to females. If males adopt surname of his wife , that bring "Gender equality". Our society is " Purush Pradhan" (male dominant) and the advertisement has found centuries old orthodox convention in the society to change. So, this is about change in the society.
The first advertisement seems to be ok, however if we look at the male model of second advertisement, he looks funny. He requests in a way that he is getting married after a great effort and wants to make his wife happy. The advertiser could take some other model to make this advertisement more serious , but he choses to include some element of fun.
Indians society will change or not , nobody knows. However, the fans of Havells are now establised product in Indian market.
Other TV ads http://www.havells.com/TvAds.aspx
Other TV ads http://www.havells.com/TvAds.aspx
