Zomato's valuations

It is surprising to see enormous attention for decreasing valuations of Zomato. Earlier, a great value deal used to be a news.. now decreasing valuations are getting attention. Valuations of two human beings cannot be same if there are multiple variables and factors to be considered. Internet based companies do not have much investments in fixed assets and properties rather they invest in human capital, intangibles and run on the success of their advertisement campaigns. Games of valuations are always interesting... for one agency Zomato may be priceless but for another valuer it may be worthless. Valuations are always based upon logical assumptions and current facts.


The business model is .... Zomato will bring a customer to a restaurant and Zomato will get a share.. plus advertising... Do we know we Indians are the biggest breaker of Indian Contract Act 1972. We do not understand and respect this law. No restaurants want to pay anything to Zomato.. they can pay once but not again . Once it gets popularity.. it forgets Zomato. Although Zomato gained popularity but it was used a navigator to reach a restaurants for once but not for ever. It has closed operations in various cities and it has fired many employees ... based upon news in public domain. These are the signs of suspecting going concern .. how can its valuations be attractive. If it is correct then HSBC has not committed any mistake... but if HSBC is wrong..Then Zomato has to search a new consulting firm to increase its valuations ..............but better would to understand the pulse of human beings , hotels n Restaurants and Indian advertiser... otherwise valuations cannot be attractive. Concept of Zomato is believable but lots of hard work and use of intellectual capitals are needed.


One billion dollar is a a big amount...practically the dream does not look to be so much costly. Buyers must be cautions before burning their fingers. Ultimately they are getting an idea not a tangible asset. If Zomato gets a buyer even at a lower value.. it may enter in to the deal and live life like a silent priest.


But its a good news for buyers...


They will start to search a company who can produce facts to diminish the negotiation power of controlling stake entity. All praise to HSBC who came up with bold step and now people knows HSBC does this type of business apart from banking.


Truth is always dirty and sour. There is a need to put a cap on soaring amount of Investment deals without adequate due diligence.




http://indianadvertisements.blogspot.in/2013/01/finally-good-news-for-bad-boys-skore.html

Tata Motors with Messi

Tata Motors have hired services of  great Argentine Lionel Messi to promote its car which is a good  initiative.


If the company brings some fun and more creativity in the Ad, it could be more effective. Currently its showing that company has hired Messi but needs more fun like Hyundai did with Shahrukh Khan in the first Ad and with Xing again.

Bharti Axa Life Insurance Advertisement - Not a good idea !!

Now a days Bharati AXA is featuring an advertisement that a protagonist is visiting an orthodox Insurance company with old furniture again and again and but the officer is not willing to settle his claims.


We all know, advertiser is targeting which Insurance company ...


We should not believe on such types of advertisement. I have personally filed insurance claims both general and life insurance .. and I got my money back without any hassle. Honestly I did not have to go to insurer a single time. Everything settled through my hard working agents.


We people should not make LIC and National Insurance, Oriental Insurance as like Doordarshan and BSNL .. we are proud on LIC and our nationalised general insurance company. Their services and plans are world class , we should not believe on such false advertisement. Nobody is harassed.


People might have bad experiences but gone are those days. Competition has hit everybody hard.

Skore Condom Adverisement 2016 : "we use it together" - Changing attitude of girls

A young lady security guard is frisking a young hot lady. Touching the girl's entire body and putting hands near to private parts she detected a small box stuck in the jeans. She found it a Condom Packet (Skore Condom) .. she asked with a question mark " but it's a man product" .......... the girl replied instantly " we use it together " and security guard convinced and let her go.. The girl looks hot, a kind of bitch , sexy and not worried about anybody's thought. In one second she convinced another lady that Condom may be carried by a girl. It is worne by a man but useful for girls .. obviously a safe and protected sexual intercourse and girl may suck the cock of a man without bad smell. That's why Skore condom is manufacturing flavoured condoms.


India.............. don't be surprised.. Condom companies are targeting women. Why cant a woman carry a pack of condoms ? Probably she gets anybody, anywhere at any place where both of them can enjoy one night stand .... or more on holidays. The advertisement directly hits the brain and attitude of young middle class Indian girls who are still shy but these advertisements inculcates sexual spirits of a young lady. Obviously after an age, a young girl may approach towards sex. Our movies, neighbourhood boys , uncles , sexual websites, pornography , jokes , intercourse of mother father and uncle aunts........... all play a vital role in creating sexual desire in teenagers. The objective of advertisement is not to pervade safe sex message or contraceptives use.... Skore Condom is selling condoms as a sex product. All the advertisements just signale pleasure and all the models are girls only a few are boys.


Purchasing condoms by a man is quite common but purchasing condoms by a young lady is still uncommon and Skore Condoms is targeting young ladies to be just like the diva in advertisement. If security guard is well convinced then why not another girls.


This is one of the most effective previous advertisements of Skore Condoms ... as this advertisement is focussing on logic to carry a condom pack by a girl. So one can measure the effectiveness of this advertisement by applying the formula


In sample 10 cities a survey of 40 shops may be conducted. The shops should be around girls college, gym , ladies hostel , paying guests hubs, bus stops and random places of Gurgaon , Bangalore , Hyderabad , Mumbai .. not Kolkata :) . The advertisement should continue and frequency should be a bit higher preferably double and then see the sales figure of Condom packs from those sample shops with a special instruction to count purchase of condoms by girls and preferably age.


The company have already used slogans like .. Women love dots, Good girl goes to heaven and bad girls go everywhere, Finally good news for bad boys... now .. "We use it together"


One can get answer ..


Enjoy the ad..will post video too

Zivame.com - Lingerie Paradise

Basically the objective to wear bra is to hold the breasts and protect them to get loose. Also, breasts hold by a bra looked sexy and erotic. It is the shape of breasts that invite a man to chase a woman for sex. Women understood this and they want to be looked attractive with minimum clothes on their body.


Similarly the objective of underwear to cover the vagina and buttocks of a woman but an attractive panty doubles the attraction towards a woman.


Advertisers, manufacturers encash such feelings of striplings. Now underwears, lingeries are sold as sex product. These underwears are worne to get naked at the earliest.


The website www.zivame.com is a successful step in this regard. Entire R&D seems to have been done to make a women more attractive and full of sexual possibilities. Underwears of a celebrity, Daily wear, special purpose lingeries, beach lingeries etc have been covered. Tutorials have been set up about the bra and its life time. Various models have been used wearing company's products. Also people can see how cleavages can be shown in a much better way. There is a name for every lingerie. French and Russian models have been used to bring more creativity. Housewives may be successful to create new zeal of feelings among husbands and boyfriends..


Happy Shopping and ... on... http://www.zivame.com/

Incredible India - From Amir to Amitabh

On some people , god is more kind. Incredible India , a project of Ministry of Tourism, Government of India has been a successful attempt to spread tourism in India through Amir Khan. All the advertisements were basically appealing Indians to respect places of historical importance, good behaviour with foreign tourists, showing the best part of Indian archaeological substances etc. Amir was also gaining respect through such advertisements. First , through 3 idiots movie, then Satyamev Jayate in Star Plus and then Incredible India advertisements.



After his comment that his wife thought to leave India because of growing intolerance or criminal incidences in the country, he has been suffering a lot of criticisms. Public is now against him. Whatever he does , now people of India are not in a mood to relieve him. At least for sometimes. He appeared to be a wise man, but talking about contingencies in the mind of his wife , he is proved to be less wise. Already he chose Kiron Kher over his first love and wife and faced a little criticism. The most interesting part was Kiron is not charming or glamorous. Hence something is wrong with Amir. After getting best ever popularity from three abovementioned things, he thought public would like all of his doings and misdoings. He started to dug his base by offering some adverse comments against Hindu in the movie PK and finally by spreading words of his wife..



We have more lucky and powerful person in Bollywood, none other than Amitabh Bacchan. Already he has done best to spread tourism for Gujarat. Now, who is better than him to spread Indian tourism. He is one of the best brand ambassadors to spread India and Indians. A perfect choice.. Due to Congress government and a potential rift between Gandhi family and Bacchans, he did not get the contract of Incredible India, however now we have Modi who chose Amitabh for Gujarat.





Time does not remain same. Amitabh has already crossed bad times and he learnt from mistakes and never repeated. That's why he is still earning and most respected among Bollywood Starts. In Kaun Banega Croretpati, he took back his seat from Shahrukh Khan and now Incredible India from Amir..

 


http://englishclassicsmovies.blogspot.com/2015/12/7-things-i-love-to-watch-in-hollywood.html

TV advertisement of LAVA Iris atom 2

We have been viewing the advertisement of LAVA smart phone on television for last one year. Still the company is not investing more on its new advertisement rather it is relying upon the effectiveness of the existing ad.


A young boy and a girl talking in a girl's house , suddenly doorbell .They saw girl's father ,from door hole, ringing door bell. Boyfriend  just hide behind the door. Father asked his girl if there was somebody and girl said no ,suddenly the phone rang and the couple was about to be caught doing romance but the father just looked at phone in the hands of boy. Father forgets the boy and starts to ask about LAVA mobile and girl starts to tell the feature of phone and he was so engrossed and impressed with feature that he forgets that his daughter was making him Champak. Father reacts happily in such a way that its hard to believe such features in a low cost smart phone.


Objective of advertisement is , the phone is loved by striplings and middle aged people. The features and look of the mobile are so good that anybody can be captivated.  LAVA phones are not very costly phone and advertisement talks about features of high phones within a few thousands. Anybody who wants to play with smart phone but not costly they may opt for LAVA Iris atom 2.




http://englishclassicsmovies.blogspot.in/




See the advertisement


https://www.youtube.com/watch?v=J1JfzQAZ2oM