De Stressing Soul through Sole

Nice slogan " DE STRESS YOUR SOUL" by ALBERTO TORRESI


New print media advertisement of  ALBERTO TORRESI is meaningful for english literate people. Advertisement indicates a line "De Stress Your Soul" i.e. relieve your stress (indicated as destressing your soul through Sole)  by wearing slippers made by AT . A relaxed sole ensures a relaxed Soul in times of stressful world. Every product releasing and relieving stress are sold as hot cakes in the market and the advertiser has attempted to en-cash this instinct.

As per advertisement , the slippers / footwear is available on all leading stores. But people has to remember the unconventional name "ALBERTO TORRESI" which may be quite difficult. The slipper could be sold in the name of a sub brand like "destresso" , "Slippa" (illustrative only ) etc .etc. which could be remembered when people go to shopping. Nobody will go to market only to buy slippers but people may sit on computers only to buy slippers. A common Hindi / vernacular language speaking person may afford to buy such slippers but  may not remember the word "Alberto Torresi" and that may result in to purchasing slippers of other brand. Somebody should not be obsessed with a particular name specially for his name or surname that may forbid others to come forward.

Advertisement is effective and product seems to be of quality. Wish good luck to advertiser..Hope it generates sales

Prega News _ Ad Kareena Kapoor

With the birth of Taimur Ali Khan , Kareena Kapoor and Saif are in news. The news were preferred over the genocide at Dhulagarh and communal disturbance at Pilkhana. Media was happy as they knew Prople were crazy over the good news brought by Kareena based upon mid aged successful effort bestowed by Saif Ali.
Prega News is basically used as birth control device i.e. it gives news that whether couples did safe sex or there was a hole in the condom. Those who want a child they do not use it rather its used by girls who do not want child at a certain point of t8me. The positive result of Prega News is followed by i pill which restrict a child to enter the world. So its just the first tool to identify and check birth. Now do we think that Kareena used Prega News ? or by using Prega News she got Taimur? ...All over cities Prega Card is distributing Congratulations.....surprising use of opportunity to encash birth of a celebrity child...or its a publicity that Saif can still be father of a baby. Whatever I say advertiser is a smart guy

Sweet November !! follow my curves - Zivame

Winter has set in !! Youngsters must be enjoying nights with their bed partners. Girls and Women must be thinking to put extra effort to attract their respective male partners. The exercise carried on the bed are as usual but it is very special during winter nights. Hence everybody prepares in its own ways. Girls stop at lingerie shops not because they have to buy a new pair because of shortage in the wardrobe but to think how would they look in the new design of a new pair of bra and panties...


Advertiser of the brand Zivame understood the above reasons and came with a new plan... 40% off on shopping at www.zivame.com .. The title is very erotic and suitable .."Sweet November"  SALE 1000 + Most Flat 40 % off ...


Collection is good and women may fantasize in November ....


http://indianadvertisements.blogspot.in/2016/01/zivamecom-lingerie-paradise.html

Do it for Mom - spies rejser campaign in Denmark

Denmark is one of the richest countries of the world on the basis of per capita income of its inhabitans. However, the country is facing a crisis in terms of pregnancy and birth . It is observed that the birth rate of Denish children is very low. To increase the birth rate, a different and unique type of advertising campaign was released 2015.It is said that it would result in to a baby boom with the birth of 1200 babies in the summer of 2016.

The campaign is named as "Do it for Mom" and started by a travel company. As per travel company the birth rate is directly related to vacation and holidays with opposite sex persons.

 If you see the advertisement, an aged mother is thinking about the child life of its son / daughter which causes her sad that her son is not doing anything to bring a grandchild for her :):) i.e. he is satisfying himself from porn but he is not actively involved in sexual intercourse. The objective of the advertisement campaign is to bring man and women closer to do sex  and result in to giving birth to a child . The advertisement is very interesting .. some of the scenes are very erotic and people are sending their adult children to go on holidays and spend time with other opposite sex partner which may result in to increase in population of Denmark. The advertisement also focuses on availability of girls during vacation and pleasure with stranger !!

Something they have to learn for Indians... even though parents do not want.. baby has to come :) :)

The advertisement clearly shows emotion and shows how Denmark is desperate for its new generation of population.


Now see the Effect of Advertisment !

http://www.dailymail.co.uk/news/article-3627629/Denmark-sees-baby-boom-nine-months-running-campaign-urging-people-sex.html

Denmark witnessed a Baby Boom..

Advertising Campaign is a huge success and the Ad should be awarded by the Government and Advertising community.

See this

http://advertisingpublicity.blogspot.in/2012/12/axe-god-bless-america.html

Pierce Brosnan : Pan Bahar - Class Never Goes Out of Style

On Wednesday ,05 October 2016, I was coming from B T Road to Shyambazar ... with my utmost surprise, I saw a big advertisement hoarding of Pan Bahar and the model used was "Pierce Brosnan" .. The November Man and the predecessor of Daniel Craig in James Bond series. We all know, there is no scarcity of money for pan masala manufacturers , so they hired none other than Pierce Brosnan. He is very famous in India and endorsement of a product like Pan Bahar by a Hollywood Star is a big event in Indian advertising and publicity history.


Even , The Wall Street Publicised the news of the very ad. Last time we saw him advertising for "Reid &  Taylor". He might have worne a few suits of Reid and Taylor ,  But one thing is sure, Pierce Brosnan must not have even touched "Pan Bahar"

During Durga Puja times, these advertisement hoardings must give an extra miles to Pan Bahar in competing with Rajnigandha and other Gutkha manufacuters.

Lovely Professional University Advertisement

A new advertisement is being telecasted by Lovely Professional University in which a girl is introducing herself by saying she was in Apple , then Samsung and now in Yahoo. After that she tells her name...


The university is advertising and publicising its name by showing that its laureates get job at prestigious places. Has it anything like its students made some innovative software or invented something or wrote some theory on any subject. 


There are some questions ..


- The girl was a paid model or a student ? Such a student may never get time for such advertisement. If she is not the ex student then the ad attracts provisions of Consumer Protection Act


 - The girl does not look old and in such a small age she left two companies and joined the third. She left job or she might have been terminated. Normally people goes from Yahoo to Samsung and then Apple ... but in this case the girl is moving from Apple to Samsung and then yahoo... very peculiar. The advertiser does not think that a student has left world's most prestigious brand


The girl was saying LPU not the whole name as the word "Lovely" does not seem to be appropriate for an educational institution like a university. Like a father named a university after his daughter. Plus the word professional after the word Lovely is more in appropriate.


But this is India, everything is acceptable and all are good.

Dant Kranti of Patanjali an immediate threat to Colgate !!

In India, the name of toothpastes start with Colgate and it will remain, no doubt.  We have been seeing that a lot of toothpastes came and go to challenge the market share of Colgate ... like Forhans, Promise, Dabur, Binaca (Cibaca), Close-up, Amway, Vicco, etc etc. and with the biggest competitor --- Pepsodent. But they could not compete with Colgate thanks to product quality, effective advertising campaigns and marketing techniques. Pepsodent has to invest a lot in advertisement to show its market presence but it still has not become a mandatory choice of consumers. Pepsodent is carrying on only on the basis of advertisement otherwise its market share may be harmed without advertisement.


We saw some negative marketing by competitive toothpaste companies but Colgate was always strong.


But now, it has a threat from Patanjali's Dant Kranti. Every consumer is praising the product and even my personal opinion changed after using Dant Kranti. The freshness in the mouth remain for long hours. Effectiveness and strength to teeth shall be known in coming months but currently it is a much better product.. yes ... better than Colgate. This is my opinion as a consumer.


I conducted a survey of 25 persons . 15 out of 25 persons said that Dant Kranti is a better product and they have switched over from Pepsodent / Colgate to Dant Kranti . 2 out of other 10 persons said that they do not believe on Dant Kranti and it does not matter which toothpaste they are using and the remaining 8 expressed that they have used Dant Kranti and it seems to be a good product but they are sometimes using Colgate, Dabur's lal Dant Manjan, Vicco and others.


So that is the result of survey among 25 people , but overall If I see and talk with relatives , the response of people are towards Dant Kranti and they have switched over. They used to use Colgate but still they fear that other companies mix harmful chemicals and earlier they were not enlighthened , now if they have ayurvedic product they why don't we use it.


Competition is always healthy and everybody will be benefitted with healthy competition.


http://indianadvertisements.blogspot.com/2016/03/bharti-axa-life-insurance-advertisement.html