Advertising world

खतौली के लोगों को शुभेच्छा

खतौली के लोग सभी भारतीयों की हार्दिक बधाई के पात्र हैं कि उन्होंने उत्तर प्रदेश के एक विधायक को भगाने का साहस किया। मौजूदा विधायक पर अहंकारी और लोगों की समस्याएं नहीं सुनने का आरोप है। वह मुजफ्फरनगर क्षेत्र में भाजपा का असभ्य और कुचला हुआ चेहरा बनकर योगी आदित्यनाथ पर एहसान नहीं कर रहे हैं। खतौली के लोगों ने सही काम किया और अन्य क्षेत्रों के लोगों को भी निष्क्रिय राजनेताओं के प्रति अपनी असहमति दिखाने के लिए उनका अनुसरण करना चाहिए।

यदि ऐसे विधायकों और राजनेताओं को सार्वजनिक रूप से बेनकाब किया जाए, तो राजनीतिक दल पहचान सकते हैं कि कौन लोकप्रिय हैं और कौन नहीं। मौजूदा घटनाक्रम से बीजेपी को विक्रम सिंह सैनी की उम्मीदवारी का आकलन करने में मदद मिलेगी! बीजेपी आलाकमान के लिए आत्ममंथन का अच्छा सबक.

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भारत में लॉकडाउन का सबसे बड़ा फायदा

दुनिया भर में अधिकांश उद्योग और पेशेवर कंपनियां बैकफुट पर हैं, जबकि कुछ व्यवसाय फलफूल रहे हैं।

भारत में पैक्ड दूध की बिक्री जोरों पर है। सभी व्यापारिक घरानों में अमूल सबसे बड़ा लाभार्थी है। लॉक डाउन के कारण लोगों ने अपने दूधवाले और अन्य दूध आपूर्तिकर्ताओं को छोड़ दिया है क्योंकि उन्हें संदेह है कि उनके घर में कोरोना वायरस आने की संभावना हो सकती है। हालांकि, हर कोई सुबह-शाम दूध के पैकेट खरीदने में बेखौफ है।

यहां तक कि अमूल ने भी दूरदर्शन पर विज्ञापन खर्च बढ़ा दिया है। 50% से अधिक विज्ञापन अमूल और अमूल के उत्पादों के हैं। दूरदर्शन पर पुराने क्लासिक विज्ञापन दिखाए जा रहे हैं जो काफी प्रभावी हैं। जो लोग 1980 के दशक में दूरदर्शन पर महाभारत और रामायण देखते थे, वे ऐसे पुराने विज्ञापनों का आनंद ले रहे हैं और अपने बच्चों को दिखा रहे हैं। अमूल के पुराने विज्ञापन देखकर बच्चे भी रोमांचित हो जाते हैं।

इसलिए अमूल खर्च और राजस्व दोनों मोर्चे पर सफल है। इस कठिन समय में यह लोगों के लिए सबसे बड़े रक्षकों में से एक बनकर सामने आया है।

Abnormal Gain from Amazon's purchase

The volume of business of Amazon.com in India has been expanding by leaps and bounds. Internal diseconomies of scale is not letting the business to run flaw less.

I will not mention others' experiences with Amazon rather I should give two simple instances where Amazon.com is losing money in India.

1. I ordered for a crocks, however its size was more than my feet. I applied for refund and return. They money was refunded but the seller never came and collect the shoes. Its now more than an year

2. We ordered for Maths olympiad book for my kid but we got a mathematics book for JEE / IIT. The value of book received is quite higher than Maths Olypiad Book. I wanted to see what happens , the book received is not useful for me ... but still no query came to me after two months.

Certainly a revenue leakage.. the amount is nothing for Amazon but this must be adding loss to the company.

114th Foundation Day of Bank of India

Bank of India is celebrating its 114th foundation day. Leading dailies have published the advertisement on their front page. In a developing nation like India, if a bank survives for more than 100 years, it is highly appreciated. People across the country and abroad have reposed confidence on India public sector banks over the years.
We wish a very happy foundation day to BOI and its entire large team. Our country is proud on BOI,

Online Games to earn

With the introduction of Player Unknown's Battlegrounds (PUBG) in September 2018 , the game has changed for online game lovers and earners. Those who has played PUBG, they have witnessed a sharp increase in their youtube subscribers. PUBG is the game of the season and has caught on like wildfire. Although a ban on PUBG, it has not affected the willingness to play for players and fans.

As per the survey of Hootsuite and We are Social, 31% of Internet users in India say that they play games whil 30% say they watch these live streams.

Youtube is the frontrunner for live-streaming video games. Vidooly has informed that it is now tracking 400 plus gaming channels on You Tube in India.

Maximum revenue from You Tube channel comes from brand integration, following by superchat, sponsorships and Google Adsense. People have started to tie up with HP, Mivi, One plus and sponsorship from Omelet Arcade.

Wait for more growth

Source : BT
Devika Singh

Games in Cloud

Online money making video games are increasing day by day. Playing games online is now a full time profession as youngsters who are good at computers like to play for earning money. There are 560 million number of internet users in India which rose by 20 percent between Jan 2018 and Jan 2019 thanks to the high speed internet and cheap data.

Google has announced a cloud based video game streaming service called Stadia, which can be used on any device with a chrome browser, Google Pixel devices and television with Chromecast. This means players need not download games and do not require expensive systems. The Netflix like service would make it possible to play games directly on internet connected devices. Stadia is expected to be launched later this year !!

Source: Business Today

https://advertisingpublicity.blogspot.com/2019/04/chaiiwala-uks-iconic-cafe-chain-of.html

Chaiiwala ..UK's iconic cafe chain of Indian traditional street food with modern twist

A new chain of eateries will be visible in your neighborhood and near your office places in next couple of months or so. The name of the new chain of eateries is very much desi but it claims that it is an iconic cafe chain in UK. We are talking about 'chaiiwala' i.e. the person who prepares and sells tea.

'Chaiiwala' word got famous after Mani Shankar Aiyer's remarks on Indian Prime Minister 'Narendra Modi' in 2014 elections which was adored by BJP and they just bought the word 'chaiiwala' and publicized the word in such a manner that Indian denizens started to think Narendra Modi is closer to them. Everybody knows our PM was a tea maker / seller in his younger days , we hear stories only and a few pictures but not conclusively that for how long he sold tea before entering active politics.

When I saw the advertisement first in a magazine 'Entrepreneur's April 2019 edition, I thought somebody from BJP has encashed this Idea and probably it could be but I am not sure. However directly indirectly it is very much inspired by remark on Narendra Modi.

Now our PM got another name 'Choukidaar' , so we may expect a security agency by name 'Choukidaar' .... not a bad concept.. probably somebody might have registered an entity in the name of Choukidaar..

Chaiiwala will face competition from Teajunction , Teapoint, CCD, Starbucks, Barista... but as an advice of a common man ... a common man does not like tea of such a big shops... they may spend time and hold business meetings or interview meetings at such junctions but nobody likes the tea. People likes tea of INR 10 , INR 7 available at nearby shops so Chaiiwala may prepare tea of the same taste ..