A few days back , I saw an advertisement on TV that Sachin was performing last rituals. It was looked weird, perhaps we cannot like such an absurdity from one of the contenders of Bharat Ratna ( highest civil honour for an Indian). Similarly, Yuvraj Singh was digging the ground and other cricketers in the same advertisement were alarming us from our current food contents. The idea of Sahara was to highlight that people are eating products which are bad for health. The advertisement was not well praised as read in the reports
http://www.indianexpress.com/news/stop-ad-of-sachin-tendulkar-at-funeral-yuvraj-digging-grave-bcci-tells-sahara/991898/
Thanks to BCCI, the advertisements was immediately suspended.
The idea of advertising company and the chief person behind the advertisement were totally out of line. Just to make it popular , how could they use the most famous persons of India. It's an indirect attack on other companies selling similar products which are offered by Q Retail. If other companies use the same advertisement against Q Retail in such a way that once we purchase anything from Q retail , we shall remember the last rituals performed by Sachin , digging by Yuvaraj , hospital beds , medication ... can we eat anything after that...? The advertisement may backfire on Sahara.
Sahara has a chance to improve the advertisement by showing life full of happiness after consuming Q retail products.
http://www.indianexpress.com/news/stop-ad-of-sachin-tendulkar-at-funeral-yuvraj-digging-grave-bcci-tells-sahara/991898/
Thanks to BCCI, the advertisements was immediately suspended.
The idea of advertising company and the chief person behind the advertisement were totally out of line. Just to make it popular , how could they use the most famous persons of India. It's an indirect attack on other companies selling similar products which are offered by Q Retail. If other companies use the same advertisement against Q Retail in such a way that once we purchase anything from Q retail , we shall remember the last rituals performed by Sachin , digging by Yuvaraj , hospital beds , medication ... can we eat anything after that...? The advertisement may backfire on Sahara.
Sahara has a chance to improve the advertisement by showing life full of happiness after consuming Q retail products.
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