I remember the first advertisement of PEPSI ( in those days it was known as LEHAR PEPSI ) telecast on Doordarshan in 80's during the break of Chitrhaar ( one of the best programme of Doordarshan). It was made on Remo Fernandes and Juhi Chawla. That advertisement is still known as one of the most remarkable advertisements of India. It was only that advertisement which established Pepsi overnight in India thanks to the mass viewership of Doordarshan and Chitrhaar. They should have demanded royalty for the same : ) ;)
Over the years Pepsi was advertised by Shahrukh, Sachin , Aamir......Now Ranbir, Priyanka and Dhoni.
They are running and dancing in the advertisement. However , the purpose of their dancing is unknown. Do advertiser want to say Dhoni was dancing after drinking Pepsi ? Ranbir was excited because he drinks Pepsi. How does Pepsi Inc approve these ads. They should have taken lessons from earlier campaigns. Lets C , how it helps in brand building .
Over the years Pepsi was advertised by Shahrukh, Sachin , Aamir......Now Ranbir, Priyanka and Dhoni.
They are running and dancing in the advertisement. However , the purpose of their dancing is unknown. Do advertiser want to say Dhoni was dancing after drinking Pepsi ? Ranbir was excited because he drinks Pepsi. How does Pepsi Inc approve these ads. They should have taken lessons from earlier campaigns. Lets C , how it helps in brand building .
