De Stressing Soul through Sole

Nice slogan " DE STRESS YOUR SOUL" by ALBERTO TORRESI


New print media advertisement of  ALBERTO TORRESI is meaningful for english literate people. Advertisement indicates a line "De Stress Your Soul" i.e. relieve your stress (indicated as destressing your soul through Sole)  by wearing slippers made by AT . A relaxed sole ensures a relaxed Soul in times of stressful world. Every product releasing and relieving stress are sold as hot cakes in the market and the advertiser has attempted to en-cash this instinct.

As per advertisement , the slippers / footwear is available on all leading stores. But people has to remember the unconventional name "ALBERTO TORRESI" which may be quite difficult. The slipper could be sold in the name of a sub brand like "destresso" , "Slippa" (illustrative only ) etc .etc. which could be remembered when people go to shopping. Nobody will go to market only to buy slippers but people may sit on computers only to buy slippers. A common Hindi / vernacular language speaking person may afford to buy such slippers but  may not remember the word "Alberto Torresi" and that may result in to purchasing slippers of other brand. Somebody should not be obsessed with a particular name specially for his name or surname that may forbid others to come forward.

Advertisement is effective and product seems to be of quality. Wish good luck to advertiser..Hope it generates sales

Prega News _ Ad Kareena Kapoor

With the birth of Taimur Ali Khan , Kareena Kapoor and Saif are in news. The news were preferred over the genocide at Dhulagarh and communal disturbance at Pilkhana. Media was happy as they knew Prople were crazy over the good news brought by Kareena based upon mid aged successful effort bestowed by Saif Ali.
Prega News is basically used as birth control device i.e. it gives news that whether couples did safe sex or there was a hole in the condom. Those who want a child they do not use it rather its used by girls who do not want child at a certain point of t8me. The positive result of Prega News is followed by i pill which restrict a child to enter the world. So its just the first tool to identify and check birth. Now do we think that Kareena used Prega News ? or by using Prega News she got Taimur? ...All over cities Prega Card is distributing Congratulations.....surprising use of opportunity to encash birth of a celebrity child...or its a publicity that Saif can still be father of a baby. Whatever I say advertiser is a smart guy

Sweet November !! follow my curves - Zivame

Winter has set in !! Youngsters must be enjoying nights with their bed partners. Girls and Women must be thinking to put extra effort to attract their respective male partners. The exercise carried on the bed are as usual but it is very special during winter nights. Hence everybody prepares in its own ways. Girls stop at lingerie shops not because they have to buy a new pair because of shortage in the wardrobe but to think how would they look in the new design of a new pair of bra and panties...


Advertiser of the brand Zivame understood the above reasons and came with a new plan... 40% off on shopping at www.zivame.com .. The title is very erotic and suitable .."Sweet November"  SALE 1000 + Most Flat 40 % off ...


Collection is good and women may fantasize in November ....


http://indianadvertisements.blogspot.in/2016/01/zivamecom-lingerie-paradise.html

Do it for Mom - spies rejser campaign in Denmark

The "Do it for Mom" campaign launched by a travel company in Denmark is a very controversial and unique approach to addressing the country's low birth rate. According to the campaign's message, Denmark's declining birth rate could be linked to a lack of real-world interaction and sexual relationships, particularly among young people. The idea behind the campaign was to promote vacations as a way for men and women to bond with each other, away from the pressures of daily life, potentially leading to more intimate relationships and ultimately, an increase in births.

While the advertisement uses humor and erotic themes to attract attention, it seems to be based on the idea that casual vacations or time spent with the opposite sex might stimulate greater sexual activity, with the hope that this could lead to a population increase. The campaign's unusual approach, combining elements of sexuality and travel, aimed to challenge taboos and encourage people to take part in more social interactions, possibly even with strangers, to spark the kind of relationships that could lead to family growth.

It's important to note that such advertising strategies can be seen as quite provocative, and they have raised concerns about the ethical implications of marketing that encourages sexual behavior for demographic reasons. Critics might argue that the campaign risks promoting objectification or trivializing complex issues like fertility, relationships, and family planning.

Ultimately, the impact of this campaign, and whether it led to the expected "baby boom" in Denmark, would require data on birth rates, social changes, and public reaction to fully assess its effectiveness and the social ramifications of such a marketing approach.

Pierce Brosnan : Pan Bahar - Class Never Goes Out of Style

The advertisement featuring Pierce Brosnan endorsing Pan Bahar, a pan masala brand, that you encountered in Kolkata during Durga Puja in 2016 is a fascinating and controversial example of celebrity endorsements in Indian advertising. The use of an internationally recognized Hollywood star like Brosnan—who was famously known for his role as James Bond—was quite an attention-grabbing move by the brand. The presence of such a high-profile personality certainly adds a layer of intrigue, but as you rightly pointed out, it raises some interesting questions about the credibility of the endorsement.

In many cases, celebrities are paid to promote products they may have never used or might not even personally support. This is a common practice in advertising, but in this particular case, the choice of Pan Bahar—a pan masala and chewing tobacco product—was especially controversial. Pan masala products and gutkha are often associated with health risks and are heavily regulated in several countries due to their harmful effects. The use of a global superstar like Pierce Brosnan, who is not known for promoting such products, certainly seemed incongruous, but that’s part of the power of celebrity endorsements—they can lend an aura of glamour and sophistication, even to products that might otherwise be viewed in a negative light.

The fact that the Wall Street Journal also covered this advertisement shows just how globally significant it was. It wasn’t just an Indian advertising spectacle; it became a talking point in international media, raising questions about the ethics of celebrity endorsements in a market that sometimes crosses cultural boundaries.

During Durga Puja, when advertising hoardings are omnipresent in Kolkata, such campaigns can have an even bigger impact. The festive season, with its huge influx of visitors and celebratory atmosphere, means that advertisements at this time often get more attention. For a brand like Pan Bahar, competing with other brands like Rajnigandha or Kesar (other well-known gutkha products), the use of a famous Hollywood actor gave it an extra edge, especially in terms of creating buzz.

However, as you pointed out, there’s likely a disconnect between Pierce Brosnan’s image and the actual product he was advertising. The ad raised the question of whether such endorsements can be taken at face value, and whether consumers are aware that these celebrities are often hired purely for their star power, rather than their personal association with the product.

This kind of advertising strategy taps into the aspirational quality of Hollywood stars and their ability to make products seem more desirable, but it also reflects a broader conversation about ethics in advertising—particularly when it comes to products that may have serious health implications.

Lovely Professional University Advertisement

A new advertisement is being telecasted by Lovely Professional University in which a girl is introducing herself by saying she was in Apple , then Samsung and now in Yahoo. After that she tells her name...


The university is advertising and publicising its name by showing that its laureates get job at prestigious places. Has it anything like its students made some innovative software or invented something or wrote some theory on any subject. 


There are some questions ..


- The girl was a paid model or a student ? Such a student may never get time for such advertisement. If she is not the ex student then the ad attracts provisions of Consumer Protection Act


 - The girl does not look old and in such a small age she left two companies and joined the third. She left job or she might have been terminated. Normally people goes from Yahoo to Samsung and then Apple ... but in this case the girl is moving from Apple to Samsung and then yahoo... very peculiar. The advertiser does not think that a student has left world's most prestigious brand


The girl was saying LPU not the whole name as the word "Lovely" does not seem to be appropriate for an educational institution like a university. Like a father named a university after his daughter. Plus the word professional after the word Lovely is more in appropriate.


But this is India, everything is acceptable and all are good.

Dant Kranti of Patanjali an immediate threat to Colgate !!

In India, the name of toothpastes start with Colgate and it will remain, no doubt.  We have been seeing that a lot of toothpastes came and go to challenge the market share of Colgate ... like Forhans, Promise, Dabur, Binaca (Cibaca), Close-up, Amway, Vicco, etc etc. and with the biggest competitor --- Pepsodent. But they could not compete with Colgate thanks to product quality, effective advertising campaigns and marketing techniques. Pepsodent has to invest a lot in advertisement to show its market presence but it still has not become a mandatory choice of consumers. Pepsodent is carrying on only on the basis of advertisement otherwise its market share may be harmed without advertisement.


We saw some negative marketing by competitive toothpaste companies but Colgate was always strong.


But now, it has a threat from Patanjali's Dant Kranti. Every consumer is praising the product and even my personal opinion changed after using Dant Kranti. The freshness in the mouth remain for long hours. Effectiveness and strength to teeth shall be known in coming months but currently it is a much better product.. yes ... better than Colgate. This is my opinion as a consumer.


I conducted a survey of 25 persons . 15 out of 25 persons said that Dant Kranti is a better product and they have switched over from Pepsodent / Colgate to Dant Kranti . 2 out of other 10 persons said that they do not believe on Dant Kranti and it does not matter which toothpaste they are using and the remaining 8 expressed that they have used Dant Kranti and it seems to be a good product but they are sometimes using Colgate, Dabur's lal Dant Manjan, Vicco and others.


So that is the result of survey among 25 people , but overall If I see and talk with relatives , the response of people are towards Dant Kranti and they have switched over. They used to use Colgate but still they fear that other companies mix harmful chemicals and earlier they were not enlighthened , now if they have ayurvedic product they why don't we use it.


Competition is always healthy and everybody will be benefitted with healthy competition.


http://indianadvertisements.blogspot.com/2016/03/bharti-axa-life-insurance-advertisement.html