Sweet November !! follow my curves - Zivame

Winter has set in !! Youngsters must be enjoying nights with their bed partners. Girls and Women must be thinking to put extra effort to attract their respective male partners. The exercise carried on the bed are as usual but it is very special during winter nights. Hence everybody prepares in its own ways. Girls stop at lingerie shops not because they have to buy a new pair because of shortage in the wardrobe but to think how would they look in the new design of a new pair of bra and panties...


Advertiser of the brand Zivame understood the above reasons and came with a new plan... 40% off on shopping at www.zivame.com .. The title is very erotic and suitable .."Sweet November"  SALE 1000 + Most Flat 40 % off ...


Collection is good and women may fantasize in November ....


http://indianadvertisements.blogspot.in/2016/01/zivamecom-lingerie-paradise.html

Do it for Mom - spies rejser campaign in Denmark

The "Do it for Mom" campaign launched by a travel company in Denmark is a very controversial and unique approach to addressing the country's low birth rate. According to the campaign's message, Denmark's declining birth rate could be linked to a lack of real-world interaction and sexual relationships, particularly among young people. The idea behind the campaign was to promote vacations as a way for men and women to bond with each other, away from the pressures of daily life, potentially leading to more intimate relationships and ultimately, an increase in births.

While the advertisement uses humor and erotic themes to attract attention, it seems to be based on the idea that casual vacations or time spent with the opposite sex might stimulate greater sexual activity, with the hope that this could lead to a population increase. The campaign's unusual approach, combining elements of sexuality and travel, aimed to challenge taboos and encourage people to take part in more social interactions, possibly even with strangers, to spark the kind of relationships that could lead to family growth.

It's important to note that such advertising strategies can be seen as quite provocative, and they have raised concerns about the ethical implications of marketing that encourages sexual behavior for demographic reasons. Critics might argue that the campaign risks promoting objectification or trivializing complex issues like fertility, relationships, and family planning.

Ultimately, the impact of this campaign, and whether it led to the expected "baby boom" in Denmark, would require data on birth rates, social changes, and public reaction to fully assess its effectiveness and the social ramifications of such a marketing approach.

Pierce Brosnan : Pan Bahar - Class Never Goes Out of Style

The advertisement featuring Pierce Brosnan endorsing Pan Bahar, a pan masala brand, that you encountered in Kolkata during Durga Puja in 2016 is a fascinating and controversial example of celebrity endorsements in Indian advertising. The use of an internationally recognized Hollywood star like Brosnan—who was famously known for his role as James Bond—was quite an attention-grabbing move by the brand. The presence of such a high-profile personality certainly adds a layer of intrigue, but as you rightly pointed out, it raises some interesting questions about the credibility of the endorsement.

In many cases, celebrities are paid to promote products they may have never used or might not even personally support. This is a common practice in advertising, but in this particular case, the choice of Pan Bahar—a pan masala and chewing tobacco product—was especially controversial. Pan masala products and gutkha are often associated with health risks and are heavily regulated in several countries due to their harmful effects. The use of a global superstar like Pierce Brosnan, who is not known for promoting such products, certainly seemed incongruous, but that’s part of the power of celebrity endorsements—they can lend an aura of glamour and sophistication, even to products that might otherwise be viewed in a negative light.

The fact that the Wall Street Journal also covered this advertisement shows just how globally significant it was. It wasn’t just an Indian advertising spectacle; it became a talking point in international media, raising questions about the ethics of celebrity endorsements in a market that sometimes crosses cultural boundaries.

During Durga Puja, when advertising hoardings are omnipresent in Kolkata, such campaigns can have an even bigger impact. The festive season, with its huge influx of visitors and celebratory atmosphere, means that advertisements at this time often get more attention. For a brand like Pan Bahar, competing with other brands like Rajnigandha or Kesar (other well-known gutkha products), the use of a famous Hollywood actor gave it an extra edge, especially in terms of creating buzz.

However, as you pointed out, there’s likely a disconnect between Pierce Brosnan’s image and the actual product he was advertising. The ad raised the question of whether such endorsements can be taken at face value, and whether consumers are aware that these celebrities are often hired purely for their star power, rather than their personal association with the product.

This kind of advertising strategy taps into the aspirational quality of Hollywood stars and their ability to make products seem more desirable, but it also reflects a broader conversation about ethics in advertising—particularly when it comes to products that may have serious health implications.

Lovely Professional University Advertisement

A new advertisement is being telecasted by Lovely Professional University in which a girl is introducing herself by saying she was in Apple , then Samsung and now in Yahoo. After that she tells her name...


The university is advertising and publicising its name by showing that its laureates get job at prestigious places. Has it anything like its students made some innovative software or invented something or wrote some theory on any subject. 


There are some questions ..


- The girl was a paid model or a student ? Such a student may never get time for such advertisement. If she is not the ex student then the ad attracts provisions of Consumer Protection Act


 - The girl does not look old and in such a small age she left two companies and joined the third. She left job or she might have been terminated. Normally people goes from Yahoo to Samsung and then Apple ... but in this case the girl is moving from Apple to Samsung and then yahoo... very peculiar. The advertiser does not think that a student has left world's most prestigious brand


The girl was saying LPU not the whole name as the word "Lovely" does not seem to be appropriate for an educational institution like a university. Like a father named a university after his daughter. Plus the word professional after the word Lovely is more in appropriate.


But this is India, everything is acceptable and all are good.

Dant Kranti of Patanjali an immediate threat to Colgate !!

In India, the name of toothpastes start with Colgate and it will remain, no doubt.  We have been seeing that a lot of toothpastes came and go to challenge the market share of Colgate ... like Forhans, Promise, Dabur, Binaca (Cibaca), Close-up, Amway, Vicco, etc etc. and with the biggest competitor --- Pepsodent. But they could not compete with Colgate thanks to product quality, effective advertising campaigns and marketing techniques. Pepsodent has to invest a lot in advertisement to show its market presence but it still has not become a mandatory choice of consumers. Pepsodent is carrying on only on the basis of advertisement otherwise its market share may be harmed without advertisement.


We saw some negative marketing by competitive toothpaste companies but Colgate was always strong.


But now, it has a threat from Patanjali's Dant Kranti. Every consumer is praising the product and even my personal opinion changed after using Dant Kranti. The freshness in the mouth remain for long hours. Effectiveness and strength to teeth shall be known in coming months but currently it is a much better product.. yes ... better than Colgate. This is my opinion as a consumer.


I conducted a survey of 25 persons . 15 out of 25 persons said that Dant Kranti is a better product and they have switched over from Pepsodent / Colgate to Dant Kranti . 2 out of other 10 persons said that they do not believe on Dant Kranti and it does not matter which toothpaste they are using and the remaining 8 expressed that they have used Dant Kranti and it seems to be a good product but they are sometimes using Colgate, Dabur's lal Dant Manjan, Vicco and others.


So that is the result of survey among 25 people , but overall If I see and talk with relatives , the response of people are towards Dant Kranti and they have switched over. They used to use Colgate but still they fear that other companies mix harmful chemicals and earlier they were not enlighthened , now if they have ayurvedic product they why don't we use it.


Competition is always healthy and everybody will be benefitted with healthy competition.


http://indianadvertisements.blogspot.com/2016/03/bharti-axa-life-insurance-advertisement.html

Zomato's valuations

It is surprising to see enormous attention for decreasing valuations of Zomato. Earlier, a great value deal used to be a news.. now decreasing valuations are getting attention. Valuations of two human beings cannot be same if there are multiple variables and factors to be considered. Internet based companies do not have much investments in fixed assets and properties rather they invest in human capital, intangibles and run on the success of their advertisement campaigns. Games of valuations are always interesting... for one agency Zomato may be priceless but for another valuer it may be worthless. Valuations are always based upon logical assumptions and current facts.


The business model is .... Zomato will bring a customer to a restaurant and Zomato will get a share.. plus advertising... Do we know we Indians are the biggest breaker of Indian Contract Act 1972. We do not understand and respect this law. No restaurants want to pay anything to Zomato.. they can pay once but not again . Once it gets popularity.. it forgets Zomato. Although Zomato gained popularity but it was used a navigator to reach a restaurants for once but not for ever. It has closed operations in various cities and it has fired many employees ... based upon news in public domain. These are the signs of suspecting going concern .. how can its valuations be attractive. If it is correct then HSBC has not committed any mistake... but if HSBC is wrong..Then Zomato has to search a new consulting firm to increase its valuations ..............but better would to understand the pulse of human beings , hotels n Restaurants and Indian advertiser... otherwise valuations cannot be attractive. Concept of Zomato is believable but lots of hard work and use of intellectual capitals are needed.


One billion dollar is a a big amount...practically the dream does not look to be so much costly. Buyers must be cautions before burning their fingers. Ultimately they are getting an idea not a tangible asset. If Zomato gets a buyer even at a lower value.. it may enter in to the deal and live life like a silent priest.


But its a good news for buyers...


They will start to search a company who can produce facts to diminish the negotiation power of controlling stake entity. All praise to HSBC who came up with bold step and now people knows HSBC does this type of business apart from banking.


Truth is always dirty and sour. There is a need to put a cap on soaring amount of Investment deals without adequate due diligence.




http://indianadvertisements.blogspot.in/2013/01/finally-good-news-for-bad-boys-skore.html

Tata Motors with Messi

Tata Motors have hired services of  great Argentine Lionel Messi to promote its car which is a good  initiative.


If the company brings some fun and more creativity in the Ad, it could be more effective. Currently its showing that company has hired Messi but needs more fun like Hyundai did with Shahrukh Khan in the first Ad and with Xing again.