भारत में लॉकडाउन का सबसे बड़ा फायदा

दुनिया भर में अधिकांश उद्योग और पेशेवर कंपनियां बैकफुट पर हैं, जबकि कुछ व्यवसाय फलफूल रहे हैं। 

भारत में पैक्ड दूध की बिक्री जोरों पर है। सभी व्यापारिक घरानों में अमूल सबसे बड़ा लाभार्थी है। लॉक डाउन के कारण लोगों ने अपने दूधवाले और अन्य दूध आपूर्तिकर्ताओं को छोड़ दिया है क्योंकि उन्हें संदेह है कि उनके घर में कोरोना वायरस आने की संभावना हो सकती है। हालांकि, हर कोई सुबह-शाम दूध के पैकेट खरीदने में बेखौफ है।

यहां तक ​​कि अमूल ने भी दूरदर्शन पर विज्ञापन खर्च बढ़ा दिया है। 50% से अधिक विज्ञापन अमूल और अमूल के उत्पादों के हैं। दूरदर्शन पर पुराने क्लासिक विज्ञापन दिखाए जा रहे हैं जो काफी प्रभावी हैं। जो लोग 1980 के दशक में दूरदर्शन पर महाभारत और रामायण देखते थे, वे ऐसे पुराने विज्ञापनों का आनंद ले रहे हैं और अपने बच्चों को दिखा रहे हैं। अमूल के पुराने विज्ञापन देखकर बच्चे भी रोमांचित हो जाते हैं।

इसलिए अमूल खर्च और राजस्व दोनों मोर्चे पर सफल है। इस कठिन समय में यह लोगों के लिए सबसे बड़े रक्षकों में से एक बनकर सामने आया है।

Amazon's Business Challenges in India: A Few Instances of Revenue Leakage

Amazon's Business Challenges in India: A Few Instances of Revenue Leakage

Amazon.com’s business in India has been expanding rapidly, but internal diseconomies of scale are preventing the operations from running smoothly.

Rather than focusing on others' experiences, I’ll share two simple instances where Amazon.com is losing money in India:

1. I ordered a pair of crocs, but the size I received was larger than my feet. I applied for a refund and return. While the money was refunded, the seller never came to collect the shoes. It’s been over a year now, and the shoes are still with me.

2. I ordered a Maths Olympiad book for my child, but received a Mathematics book meant for JEE/IIT instead. The value of the book I received is much higher than the Math Olympiad book I originally ordered. Though the book is not useful to me, I’ve been waiting for any follow-up on the issue, but there’s been no query or response after two months.

These are clear examples of revenue leakage. While the amounts involved may be small for Amazon, these inefficiencies add up over time and contribute to losses.

114th Foundation Day of Bank of India

Bank of India is celebrating its 114th foundation day. Leading dailies have published the advertisement on their front page. In a developing nation like India, if a bank survives for more than 100 years, it is highly appreciated. People across the country and abroad have reposed confidence on India public sector banks over the years.
We wish a very happy foundation day to BOI and its entire large team. Our country is proud on BOI,

Online Games to earn

With the introduction of Player Unknown's Battlegrounds (PUBG) in September 2018 , the game has changed for online game lovers and earners. Those who has played PUBG, they have witnessed a sharp increase in their youtube subscribers. PUBG is the game of the season and has caught on like wildfire. Although a ban on PUBG, it has not affected the willingness to play for players and fans.

As per the survey of Hootsuite and We are Social, 31% of Internet users in India say that they play games whil 30% say they watch these live streams.

Youtube is the frontrunner for live-streaming video games. Vidooly has informed that it is now tracking 400 plus gaming channels on You Tube in India. 

Maximum revenue from You Tube channel comes from brand integration, following by superchat, sponsorships and Google Adsense. People have started to tie up with HP, Mivi, One plus and sponsorship from Omelet Arcade. 

Wait for more growth 

Source : BT
Devika Singh

Games in Cloud

Online money making video games are increasing day by day. Playing games online is now a full time profession as youngsters who are good at computers like to play for earning money. There are 560 million number of internet users in India which rose by 20 percent between Jan 2018 and Jan 2019 thanks to the high speed internet and cheap data.

Google has announced a cloud based video game streaming service called Stadia, which can be used on any device with a chrome browser, Google Pixel devices and television with Chromecast. This means players need not download games and do not require expensive systems. The Netflix like service would make it possible to play games directly on internet connected devices. Stadia is expected to be launched later this year !!

Source: Business Today 

https://advertisingpublicity.blogspot.com/2019/04/chaiiwala-uks-iconic-cafe-chain-of.html

Chaiiwala ..UK's iconic cafe chain of Indian traditional street food with modern twist

A new chain of eateries will be visible in your neighborhood and near your office places in next couple of months or so. The name of the new chain of eateries is very much desi but it claims that it is an iconic cafe chain in UK. We are talking about 'chaiiwala' i.e. the person who prepares and sells tea.

'Chaiiwala' word got famous after Mani Shankar Aiyer's remarks on Indian Prime Minister 'Narendra Modi' in 2014 elections which was adored by BJP and they just bought the word 'chaiiwala' and publicized the word in such a manner that Indian denizens started to think Narendra Modi is closer to them. Everybody knows our PM was a tea maker / seller in his younger days , we hear stories only and a few pictures but not conclusively that for how long he sold tea before entering active politics.


When I saw the advertisement first in a magazine 'Entrepreneur's April 2019  edition, I thought somebody from BJP has encashed this Idea and probably it could be but I am not sure. However directly indirectly it is very much inspired by remark on Narendra Modi.

Now our PM got another name 'Choukidaar' , so we may expect a security agency by name 'Choukidaar' .... not a bad concept.. probably somebody might have registered an entity in the name of Choukidaar..

Chaiiwala will face competition from Teajunction , Teapoint, CCD, Starbucks, Barista... but as an advice of a common man ... a common man does not like tea of such a big shops... they may spend time and hold business meetings or interview meetings at such junctions but nobody likes the tea. People likes tea of INR 10 , INR 7 available at nearby shops so Chaiiwala may prepare tea of the same taste .. 

Priyanka Chopra engaged to Nick Jonas

Couples with considerable age difference are always in news , specially when woman is older than her groom. I remember when Sachin Tendulkar married Dr. Anjali, people talked a lot and some of the people speculated that the marriage may not subsist for long. Anjali is around 10 years older than Sachin , however the marriage is successful and they always looked happy and joyful. Between Sachin and Anjali , Sachin was famous in India and cricket playing nations , however Anjali was never so famous. Although Nick and Priyanka both are celebrities but , Priyanka  is more famous than Nick Jonas even in USA due to Bollywood connections and Baywatch.

Indians were shocked about the age differences, however Priyanka never cared about comments of people and proceeded with her inner conscience which is never wrong. 

There are various news and information about much waited marriage across the world and media is following them big time. Say for example,  currently Priyanka and Nick Jonas are enjoying Holidays in Mexico and people are viewing their videos. 

If we see the pictures of Priyanka and Nick together, both seem to be very much relaxed and confident. They do not express much love and affection towards each other and the relationship is very much planned and we may see its effect in coming years. I do not see love in their eyes specially in the eyes of Priyanka (may be I am completely wrong as nobody can understand a woman :) ) So lets see the reasons for selection of Nick Jonas by Priyanka for marriage from a different point of view : 

• Priyanka's bollywood career is not over but she has started her career in Hollywood. The best age to work in Hollywood by a woman is 35 to 45 years and Americans / British do not care about marital status and age of a woman on the screen. Unlike India, they are very much fair to see a woman on the screen and do not discriminate between a married heroine and unmarried girl. Like Aiswariya, her career was almost over in a lead role once she married to Abhishek Bacchan although she is still prettier than Priyanka. Priyanka's team understood that ex- Miss India Priyanka would fly in Hollywood rather than Bollywood. Aiswaryia Rai never thought from such an angle otherwise she could be atleast a Bond Girl in one of the James Bond Movies. However Priyanka Chopra must be eyeing on a role with Tom Cruise, Richard Gere, George Clooney, Leonardo or with James Bond / Daniel Craig. 
• In order to proceed with such a plan, she got a house in New York City and easily she may get permanent residential status in USA , although it does not matter much to her. She has so much money that she may roam around India and USA. 
• Movies and TV shows is such a line in which young male and female come together in a funny environment and most of the times they come closer and get intimated. Even in case of Priyanka Chopra that she started to like Akshay Kumar during  shooting of the movie Aitraaz. After a strong protest by Akshay's wife Twinkle, they could not come together in a movie in last 10 years. Also, there is another interesting thing - if she marries an Indian a social restriction always bind a woman. Directly or Indirectly she has to follow certain rules which may not allow her to excel professionally after marriage or becoming mom. Again, Aiswariya, Twinkle Khanna, Kajol, Shilpa Shetty, Sonali etc. faced similar problems. However, thanks to brains of team Priyanka that they planned a new lease for Priyanka's international career. 
• To remain in Hollywood, a woman has to come up with a bold character and she has to show her assets on the screen. During Baywatch, Priyanka did not hasitate to flaunt her body and everybody watched perfectly alinged cleavages. Her holiday pictures of bathing in two pieces in America without being disturbed by people unlike India. Such freedom may not be possible with an Indian mindset Husband. 
• Now Age difference, - Nick knows that his wife is quite elder than him and Priyanka's body is perfect for an American. A lot of American celebrities do not care for age difference and carries the relationship till everything is good. If a celebrity is not getting media attention , they may announce separation from their spouse and get media attention. There will always be a risk in this relationship. 
• Priyanka knows that she can easily mentor a younger guy and enjoy a family life too. Nick may not much  put nose in her business and growing profession in Hollywood. 

Currently their families are meeting and waiting for their marriage. We should wait for time when the relationship progress with the time .All the best to the couple.