A new chain of eateries will be visible in your neighborhood and near your office places in next couple of months or so. The name of the new chain of eateries is very much desi but it claims that it is an iconic cafe chain in UK. We are talking about 'chaiiwala' i.e. the person who prepares and sells tea.
'Chaiiwala' word got famous after Mani Shankar Aiyer's remarks on Indian Prime Minister 'Narendra Modi' in 2014 elections which was adored by BJP and they just bought the word 'chaiiwala' and publicized the word in such a manner that Indian denizens started to think Narendra Modi is closer to them. Everybody knows our PM was a tea maker / seller in his younger days , we hear stories only and a few pictures but not conclusively that for how long he sold tea before entering active politics.
When I saw the advertisement first in a magazine 'Entrepreneur's April 2019 edition, I thought somebody from BJP has encashed this Idea and probably it could be but I am not sure. However directly indirectly it is very much inspired by remark on Narendra Modi.
Now our PM got another name 'Choukidaar' , so we may expect a security agency by name 'Choukidaar' .... not a bad concept.. probably somebody might have registered an entity in the name of Choukidaar..
Chaiiwala will face competition from Teajunction , Teapoint, CCD, Starbucks, Barista... but as an advice of a common man ... a common man does not like tea of such a big shops... they may spend time and hold business meetings or interview meetings at such junctions but nobody likes the tea. People likes tea of INR 10 , INR 7 available at nearby shops so Chaiiwala may prepare tea of the same taste ..
'Chaiiwala' word got famous after Mani Shankar Aiyer's remarks on Indian Prime Minister 'Narendra Modi' in 2014 elections which was adored by BJP and they just bought the word 'chaiiwala' and publicized the word in such a manner that Indian denizens started to think Narendra Modi is closer to them. Everybody knows our PM was a tea maker / seller in his younger days , we hear stories only and a few pictures but not conclusively that for how long he sold tea before entering active politics.
When I saw the advertisement first in a magazine 'Entrepreneur's April 2019 edition, I thought somebody from BJP has encashed this Idea and probably it could be but I am not sure. However directly indirectly it is very much inspired by remark on Narendra Modi.
Now our PM got another name 'Choukidaar' , so we may expect a security agency by name 'Choukidaar' .... not a bad concept.. probably somebody might have registered an entity in the name of Choukidaar..
Chaiiwala will face competition from Teajunction , Teapoint, CCD, Starbucks, Barista... but as an advice of a common man ... a common man does not like tea of such a big shops... they may spend time and hold business meetings or interview meetings at such junctions but nobody likes the tea. People likes tea of INR 10 , INR 7 available at nearby shops so Chaiiwala may prepare tea of the same taste ..
