ebay.in merging in to Flipkart

During initial years of Internet in India www.baazi.com was a leading site to purchase and sell products online. The populartity of baazi attracted EBAY of US and baazi was taken over by www.ebay.in. Regulations were changed and the business revamped completely.

Ebay.in was never seller friendly and it was always pro buyer. Even the largest seller never knew when he would be suspended without indicating the exact reasons. The suspension rule was never transparent and sometimes an honest or a large seller used to be suspended.

Time went.. ebay.in went powerful . Thousands of sellers from middle class families became seller in to ebay.in but no seller can say that ebay.in was their only business. Everybody knows, he could be suspended at anytime. Hence the business was always risky.

With the emergence of various big time online sellers selling books, merchandises, phones and other items with deep discount, ebay.in ultimately realised that it cannot sustain in the long run. Number of sellers on ebay.in got reduced , however faithful buyers never left ebay for purchasing second items, antiques, refurbished phones etc. At last one day we all heard that flipkart purchased Indian part of ebay i.e. the big www.ebay.in became part of flipkart.com

Flipkart carried on  ebay as separate entity on its usual model and perhaps never interfered in its non transparent policies. However, flipkart allowed sellers of ebay for international sale at ebay.com.

Online selling has never been easy... snapdeal, jabong, flipkart, etc etc never earned profit. Naturally these sites are always meant to be sold or resold. Flipkart got offers from Amazon and Walmart. ... and one fine day Flipkart became a part of Walmart. So obviously ebay.in could not be part of Ebay or possibly the strategy of flipkart relating to ebay could not give the expected results.

Now, ebay.in is being finished and now all sellers may approach flipkart to register themselves and magic of ebay may be recreated over flipkart.

People earned a lot of money from ebay or they experienced power of selling in India. We shall always miss ebay.in. From 14th of August 2018, we may not purchase or sell at ebay.in as per the notification of flipkart on the homepage of ebay.in . Sellers get surprised and those who have ample stock, there may not be an easier transition.
http://advertisingpublicity.blogspot.com/2018/09/priyanka-chopra-engaged-to-nick-jonas.html

Flipkart on Sale


  • Basic principle of Trading : Sale - Cost = Profit . If you do not follow this principle , you cannot survive whoever you are, irrespective of your high paid strategies and efforts bestowed. 
  • Cost - Sale = Loss , may be followed on a very temporary basis to attract consumers to purchase goods through Internet but has to reach sooner to the Basic Principle as indicated above. 
  • So far, Flipkart has followed Cost - Sale = Loss policy to attract more and more consumers, educating consumers to buy online. It has habituated people to buy goods at low prices , higher discounts. I heard that its most valuable .com company of India . Valuation pundits might have evaluated the company for their prospective buyers but do they have indicated that selling at a price lower than cost would make the valuations intact ? 
  • Flipkart has gained popularity, purchased goods , properties on loan / equity funds infused by investors and bankers but how much it has contributed from retained earnings to ease debt ? How much it has distributed as  dividend to make its shares more valuable ? 
  • Buyers of flipkart have more money than Flipkart and reaching up to that level could be a pipedream for flipkart's promoters. They tried everything, they brought all prospective buyers to flipkart , but now they might short of strategies and new plans. 
  • So the best way ..... Exit ..... and get praise among Indians that promoters made so much money and now they can retire with a mammoth Bank Balance. 
  • Is it the real praise or Kudos ? Did Amazon Promoter think or acted positively to sell his company ? I never heard. The real fun and respect to carry on the business and compete with rivalries and beat them .
  • But perhaps Indian business schools , as seen in last ten year's trend, teach how to make business wealthier & Valuable ... but perhaps it still does not teach (or do not know ) how to make a business viable for ever and sustainable. 
  • I think Flipkart was on the verge of perform or perish. They realised , Indians can purchase at discount and deep discount or at free... They cannot let you make Super Normal Profit !! 
  • All the best to Bansals and would like to read the book he may write after a few months .. 
  • Bangalore start up kids will now not think to create online selling web sites. If they will , there will be only one objective either Amazon or Walmart or some other giant will buy their invention some day 

Caveat : Its just a personal thinking

Pepperfry's Diwali Advertisement Campaign

An advertising campaign is being carried on by Pepperfy to boost up sale of its stocked furniture. Like other brands Pepperfry has also connected its products with Diwali Celebration. All of the advertisements of the go in same direction indicating celebration of Diwali with new furniture. Buying new furniture by middle class is a matter of Joy and it signifies that families are celebrating Diwali effectively.

Smile of the lady in one of the advertisements has worked for the success of the advertisements. All men need such type of wife ... and they imagine their wife's smile in similar fashion. One can easily be attached to the advertisement.

Advertisement of Rajkumar Rao is also good but not doing miracle like that lady. All do not change TV channel before seeing the smile of the lady :) :) :) --- congratulations to the marketing team of Pepperfry and Advertisement company. My compliments !!

Enjoy the lovely smile of the lady saying Happy Diwali with Joy and Spirit of the festival !!

The model can be used for Toothpaste advertisements  - best would be Close Up , we have not seen good advertising campaign from Close Up

The slogan "Happy Furniture for You" is quite effective and it will boost up sales for the company. People may get better designs, 

She is now a movie star.. Mrinal Thakur... lovely smile 

https://hindusthanproblems.blogspot.com/

Gaming Laptop !!

Good News for Video Game Lovers !! Now a advanced version of laptop only for Video Games is available .

ALIENWARE 15 GAMING LAPTOP

Alienware’s most powerful 38.1cm (15) gaming laptop ever, engineered with 187%1 of the gaming graphics performance of previous generations with NVIDIA GeForce® GTX 10-Series graphics.

Now a days a lot of guys make their own career in games only. They earn a hefty sum by winning videogames. The price is quite higher but features could be great 


ONLINE PRICERS.1,62,490.002
Inclusive of all taxes & delivery charges




STAY IN THE GAME.
Experience gaming on a whole new level with a next-generation NVIDIA® GeForce® GTX 10-series GPU. Harness enough power to fuel 100W graphics cards, as well as overclocked Intel® Core™ i7 processors – allowing for 4k gaming and ready for VR.

The Alienware 15 supports DDR4 memory with capacities ranging from 8GB to 32GB and speed of 2400 MHz delivering exceptional experiences as well as a roadmap for upgrades.

The Alienware 15 is the perfect balance of power and portability and is made with premium materials for an overall higher quality build. Magnesium alloy ensures structural rigidity, anodized aluminum provides protection, copper allows for optimal thermal management for maximum performance, and reinforced steel contributes to the overall tactile comfort.



ACCENTURE INNOVATIVE CHALLENGES

Accenture has recently launched a portal which offers prize money up to INR 1 lac per team member for an innovation which may change lives of people or any technology which is good for everybody.
The portal is showing some drones and small robots.

The website is good and very nicely designed.

may be people are benefitted visiting the same !

https://accentureinnovationchallenge.com/?utm_source=Taboola&utm_campaign=AIC_Taboola#/home

TRIDENT : HOME DECOR AND DESIGN

Trident Group has posted an advertisement in The Times of India for promoting its product like luxurious Bed sheets, Towels, Cushion covers, Pillows etc. They have used the promotional caption as " MAKE THIS DIWALI AN AFFAIR TO REMEMBER" i.e partially borrowed from Cary Grant and Deborrah Kerr Starred movie " An Affair To Remember"

The advertisement flashes a young lady in the towel with wet tresses  which  attracts viewers to pay more attention

Hopefully the products will be cosy, soft, useful , durable and of best fabrics !!

Have a look !!

Top 10 Advertising Blogs

One of the top advertising blogs as on September 2017 are

1. Ads of the world ( www.adsoftheworld.com )

2. Adweek (www.adweek.com)

3. Advertising Age (www.adageindia.in)

4. Adland (www.adland.tv)

5. Adexchenger ( www.adexchanger.com)

6. The Inspiration room (www.theinspirationroom.com/daily)

7. Ad Tech daily ( www.adtechdaily.com )

8. More about advertising (www.moreaboutadvertising.com)

9. Adpulp (www.adpulp.com)

10. Adrants (www.adrants.com)

Keep reading and enjoying and be informed .


https://firstdaycoverindia.blogspot.in/

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20 Jan 2015