In today's TOI (15 Nov 2015), saw an interesting advertisement that Priyanka Chopra has put one corner of chocolate bar between . More interestingly, her whole body appears to be splashed with liquid chocolate. Curious by such a nice photos , I read and saw full advertisement. My observations are :
The advertisement is of a new chocolate " Schmitten ". Firstly, I thought it may be a surname of some gentleman like "Cadbury" but at last I opened online dictionary and found " a scary game where everyone disappears" ..Surprised by the meaning.... so I checked further......then I found the relevant meaning as Schmitten is something which relates to teenagers. . Perhaps the word might appear fancy to the person who gave the name. If the word Schmitten is related to teens ... then why the advertisement indicates to invite "Corporate gifting inquiries" But , indeed, the word will "Schmitten" will attract people who love chocolate.
Another interesting thing.... for the first time.... I saw " luxury chocolates" ... what is "luxury" in chocolate. Does the company want to send a message that Chocolate is costly and too dear to be afforded by common people ? The answer is yes ...
Now Taste............. I have not tasted .........but certainly I will test and update my feedback on the blog...because it is very important that taste should be good otherwise the brand will be thrown out like other brands of Nestle, Amul, and other which tried their fate in India but did not compete against the brand Cadbury strongly. Dairly Milk and Silk are the premier brand of chocolates in India and its just like brand "Colgate" to other toothpaste which manage to sell but does not appear to be real competitor of Colgate.
The brand has to engrave roots in India .they have selected Priyanka Chopra as their Ad Diva with heading " Charm your loved ones by gifting Schmitten Luxury Chocolates and make every occasion delectably special " . Mentioning the word "Luxury" indicates...... the company does not want to sell its products at general stores rather the chocolates shall be available at online stores and costly gift shop.
All the best new brand...
The advertisement is of a new chocolate " Schmitten ". Firstly, I thought it may be a surname of some gentleman like "Cadbury" but at last I opened online dictionary and found " a scary game where everyone disappears" ..Surprised by the meaning.... so I checked further......then I found the relevant meaning as Schmitten is something which relates to teenagers. . Perhaps the word might appear fancy to the person who gave the name. If the word Schmitten is related to teens ... then why the advertisement indicates to invite "Corporate gifting inquiries" But , indeed, the word will "Schmitten" will attract people who love chocolate.
Another interesting thing.... for the first time.... I saw " luxury chocolates" ... what is "luxury" in chocolate. Does the company want to send a message that Chocolate is costly and too dear to be afforded by common people ? The answer is yes ...
- for 595 gm the cost is INR 900 ,
- for 405 gm the price is 700,
- Special combo big 465 gm the price is INR 599 and
- Special mini combo the quoted price is INR 299 for 205 gm
Now Taste............. I have not tasted .........but certainly I will test and update my feedback on the blog...because it is very important that taste should be good otherwise the brand will be thrown out like other brands of Nestle, Amul, and other which tried their fate in India but did not compete against the brand Cadbury strongly. Dairly Milk and Silk are the premier brand of chocolates in India and its just like brand "Colgate" to other toothpaste which manage to sell but does not appear to be real competitor of Colgate.
The brand has to engrave roots in India .they have selected Priyanka Chopra as their Ad Diva with heading " Charm your loved ones by gifting Schmitten Luxury Chocolates and make every occasion delectably special " . Mentioning the word "Luxury" indicates...... the company does not want to sell its products at general stores rather the chocolates shall be available at online stores and costly gift shop.
All the best new brand...
