I remember days ,TITAN used to telecast its newly launched stylish designed watches advertisements , naming TITAN QUARTZ , during CHITRAHAAR break , Saturday Movie interval in Doordarshan with a different musical theme. The music, quality of watches, designs were neither heard , nor seen by Indians. We used to know only HMT, Citizen watches common. No middle class Indian knew about luxury in watches. The advertisement just grabbed Indian Market in a month and completely outweigh HMT. It bowled out HMT in 3-4 years although Titan Watches were running through batteries, people got inclined to designs and started to leave HMT. Old people still talks about the quality of Citizen, Casio and HMT. No doubt , quality of Titan was and is still good. Titan hired a number of engineers of HMT and left HMT on its dwindling future. HMT tried to bounce back but it could not. Now watches of HMT are still running but they are now antique items.
I am not getting emotional, its the story of people going on with changing times.
But now, challenges are ahead for Titan. People are now seeing Titan as old fashioned. Young Indians have been seeing Titan watches since their childhood on the wrists of father, uncles , mother ,aunt and others. They have been using either Titan or Timex. But now .... again time has changed. Brands like Fast track , Tissot, Swiss, Rado, Tommy Hilfiger , Rosra, Omega, DKNY, Emporio Armani, Casio and many other international brands.
Overthis , people are now seeing time through their mobile phones !!
Titan has to relaunch a new brand or has to come out strongly ... may be its sales figures are rising in PNL but I am not seeing people in the showrooms of Titans and purchasing Titan watches
I am not getting emotional, its the story of people going on with changing times.
But now, challenges are ahead for Titan. People are now seeing Titan as old fashioned. Young Indians have been seeing Titan watches since their childhood on the wrists of father, uncles , mother ,aunt and others. They have been using either Titan or Timex. But now .... again time has changed. Brands like Fast track , Tissot, Swiss, Rado, Tommy Hilfiger , Rosra, Omega, DKNY, Emporio Armani, Casio and many other international brands.
Overthis , people are now seeing time through their mobile phones !!
Titan has to relaunch a new brand or has to come out strongly ... may be its sales figures are rising in PNL but I am not seeing people in the showrooms of Titans and purchasing Titan watches
