A big hoarding at Camac Street , one of the most prime locations of Kolkata City for business and shopping, costs a lot to advertiser. Although its a vital and strategic location for all advertisers in Kolkata, it still remains vacant in sluggish market or due to high cost not matched by proper revenue. A hoarding must generate revenue , otherwise there is no sense in brand building. For a couple of days I am seeing the hoarding waiting for an advertisement, However the contractor / advertising company is also very smart. It does not let the hoarding blank, it has " Advertised well to get it advertised "