Promise , Forhans' , Cibaca, Close up , Babool . Vicco and Pepsodent all tried but could not come near to Colgate !! Some of them died but could not beat brand Colgate in any region. Colgate still a market leader !!
Many brands of briefcases came but VIP is still going on strongly !!
Nestle , Amul , Parle Tried their maximum but could not match the level of sales by Cadbury's.
New advertisement of Munch is being telecast in TV Channels. My observations on advertisement -
1. Perhaps Sushant was the wrong choice - not looked as college student. Masti like a college boy does not look good on him. He is good for sober acting
2. Advertisement does not focus on taste and chocolate rather it focus on how Sushant will do well before Jury members to judge Dance and Song competition. Viewers , who admire Sushant (including myself) feel tensed once he was ousted from the competition due to lack of good performance, people do not think about the product for which advertisement is flashed
3. Lyrics should come easily on the tongue of Viewers !! Surprisingly the lines are shown through Caption !!
Objective of advertisement does not come properly. Nestle must think on 4 Ps of Kotler again !!
All the best for new advertisement !!
One thing was good - the slogan " Nestle Munch Khao , Apne Munch pe Aao " :) :)
https://www.youtube.com/watch?v=mzG4bPD8C2c
http://youtu.be/mzG4bPD8C2c
Many brands of briefcases came but VIP is still going on strongly !!
Nestle , Amul , Parle Tried their maximum but could not match the level of sales by Cadbury's.
New advertisement of Munch is being telecast in TV Channels. My observations on advertisement -
1. Perhaps Sushant was the wrong choice - not looked as college student. Masti like a college boy does not look good on him. He is good for sober acting
2. Advertisement does not focus on taste and chocolate rather it focus on how Sushant will do well before Jury members to judge Dance and Song competition. Viewers , who admire Sushant (including myself) feel tensed once he was ousted from the competition due to lack of good performance, people do not think about the product for which advertisement is flashed
3. Lyrics should come easily on the tongue of Viewers !! Surprisingly the lines are shown through Caption !!
Objective of advertisement does not come properly. Nestle must think on 4 Ps of Kotler again !!
All the best for new advertisement !!
One thing was good - the slogan " Nestle Munch Khao , Apne Munch pe Aao " :) :)
https://www.youtube.com/watch?v=mzG4bPD8C2c
http://youtu.be/mzG4bPD8C2c
