One of the qualities of old Hindi cinema songs is, their lyrics were well drafted and suitable for common man singing abilities. Even Indian advertisements specially TV advertisements take maximum advantage of the words of old Hindi songs to promote company's products.
One of the latest example is :
One of the latest example is :
MAX , an insurance company, is currently showing an advertisement which contains the words of very famous songs picturised on Johny Walker in one of the oldest classics movies " Pyaasa". The lines of the songs are
"Sir jo tera chakraye, yaa dil duba jaye,
Aaja pyare paas hamare , Kahe ghabraye, Kahe Ghabraye"
The advertisement gives a message to Indians, don't be afraid , purchase Insurance Policies.......
