Cadbury has been trying to be an alternative to great Indian sweets.
If we see its advertisements before 15-10 years , it was trying to capture the market among youths and old people. The campaign was quite successfull . Besides children it is now popular among oldies. However, currently it is showing KUCH MITHA HO JAYE in every advertisement. The advertisers know that we Indians always consume sweets on every celebration. Indian sweets is a multi crore business , even a small confectioner earns thousands of rupees per day by selling different varieties of Sweets and Snacks. Promotional wing of Cadbury understands that they can wet their beak also in this market. Diwali and Rakhi are the best occassions to distribute sweets , Cadbury also sells its Chocolates like the box of sweets . Advertisement by Amitabh , Advertisement to celebrate on different occassions by saying Kuch Mitha Ho Jaye are successful steps in this regard. Now , Indians can eat Dairy Milk Choclates on all occassions including the occassion when a girl is selected by boy for marriage. In some advertisements it was also shown as an alternative of sloka " I LOVE YOU" , the advertisement resembles that if you offer Dairy milk to your wife ... it means I love You....
Regarding pricing - Indian sweets were basically less costly before ten years. Rasogullas were available in Rs. 2 to 10 per piece depending upon the sizes and goodwill of the seller. Barfi , Sohanpapadi , Jalebi all were in the limits of the Indian consumers ... but in last ten years ... we see two things
a. Cadburies' Chocolates were considered as costly items , but now their prices have not been increased as such that it goes out of hands of middle class families
b. However, Indian traditional sweets are now going far from the reach of Common Indians , thanks to rising prices of Sugar , Milk and other raw materials.
Dairy milk , no doubt , is the tastiest among chocolates however it can never be an alternative. Pizza can never be an alternative of Pani Puri , McDonald's Burger can not replace Mumbai's Vada Paav , Pasta cannot replace Samosas....
One can research on the role of WTO agreeements , Government's failure to stop inflation.
If we see its advertisements before 15-10 years , it was trying to capture the market among youths and old people. The campaign was quite successfull . Besides children it is now popular among oldies. However, currently it is showing KUCH MITHA HO JAYE in every advertisement. The advertisers know that we Indians always consume sweets on every celebration. Indian sweets is a multi crore business , even a small confectioner earns thousands of rupees per day by selling different varieties of Sweets and Snacks. Promotional wing of Cadbury understands that they can wet their beak also in this market. Diwali and Rakhi are the best occassions to distribute sweets , Cadbury also sells its Chocolates like the box of sweets . Advertisement by Amitabh , Advertisement to celebrate on different occassions by saying Kuch Mitha Ho Jaye are successful steps in this regard. Now , Indians can eat Dairy Milk Choclates on all occassions including the occassion when a girl is selected by boy for marriage. In some advertisements it was also shown as an alternative of sloka " I LOVE YOU" , the advertisement resembles that if you offer Dairy milk to your wife ... it means I love You....
Regarding pricing - Indian sweets were basically less costly before ten years. Rasogullas were available in Rs. 2 to 10 per piece depending upon the sizes and goodwill of the seller. Barfi , Sohanpapadi , Jalebi all were in the limits of the Indian consumers ... but in last ten years ... we see two things
a. Cadburies' Chocolates were considered as costly items , but now their prices have not been increased as such that it goes out of hands of middle class families
b. However, Indian traditional sweets are now going far from the reach of Common Indians , thanks to rising prices of Sugar , Milk and other raw materials.
Dairy milk , no doubt , is the tastiest among chocolates however it can never be an alternative. Pizza can never be an alternative of Pani Puri , McDonald's Burger can not replace Mumbai's Vada Paav , Pasta cannot replace Samosas....
One can research on the role of WTO agreeements , Government's failure to stop inflation.
