Surprisingly THIN Amazingly Hot - Macroman and Macrowoman

Winter in India has set in, so obviously the sale of woollen garments have to rise. In today's news papers Macroworld published an advertisement in which a couple is shown in an intimate position but they are not nude... they are wearing Macroman and Macrowoman "WONDER THERMAL". The man is about to kiss the lady and one of lady's leg lies on the thigh of the lad.


 Its quite possible that the advertisement might not have attracted attention of readers but seeing a young couple lying on the same sofa in a lovable position must raise curiosity. One could possibly think that the advertisement belong to a Condom or some tonic or some sexual tablet but its clothes.


If a man lies on a woman , they may not need any cloth even in cold or they may need light clothes for some preliminary activities before action. Perhaps advertiser has a message that , such preliminary activities could be possible in winter clothes in cold weather and couple do not need light clothes. Just like casual clothes, Macroman and Macrowoman could be used.


Advertisements related to intimate scenes are very successful in drawing attention of people. Its not creativity rather taking help of sex strategy to make advertisement . The advertisement does not indicate comment on quality. The comment " Amazingly Hot" seems to be comment on the hot scene .


Ultimately , in long run, quality matters.


www.macroworld.in


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Yepme.com - Full Page advertisement on Newspaper

Sunday Morning , Cup of Tea in Hand, Shahrukh Khan with a full front page advertisement, ad with 50% + 20% Sale on apparels !! what else for a good morning.
Certainly Cost of advertising will be in crores , but number of hits on web site and purchase through the site will be quite higher than advertising costs.


Now a days , companies launch their advertisement on the front page of the newspapers. In facts its Pre Front page of the newspaper which is viewed prior to front page news. So, viewership is certain. Even if a news paper is not read, the objective of advertiser is fulfilled because people must pay attention on the front page with celebrities and discount offers. This type of advertisement is launched with an objective to cement its position in a single day. Once a person purchases a product , it is permanently a place to buy.


Yepme.com is on the front page of Times of India with a big news that is offering 50% + 25 % off if payment is made online only. The advertisement model is Shahrukh Khan which gives a special edge on the company over others. Till now all the brands promoted by ShahRukh has been successful except a few. but  his face could made the brand popular. Certainly , the level of investment made is praiseworthy. Till today , lakhs of people might have a hit the web site and clearly it will emerge a competitor of Flipkart, amazon, jabong and myntra :) . Till now we know that Yepme has a store in Jobong, now its a competitor or something else. Certainly any venture capitalist / investor have pumped in funds seeing the entrepreneurs. Bes of Luck !! Its always good to start venture on our own rather than serving pezzovonantes !! Will have to research on its future activities. Yepme.com


Its a new venture of IIT and IIMs graduate and its also targeting to attract people who prefer purchase goods from online website. Till now the business model is nothing new. How they have worked on quality of goods offered, quality of service, response of consumers. On promotion front they have done fairly well taking Shahrukh, News paper front page advertisement.


 Happy Sunday shopping
Time will tell  how these products are and how much the company could earn from the advertisement !!


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