ebay.in merging in to Flipkart

During initial years of Internet in India www.baazi.com was a leading site to purchase and sell products online. The populartity of baazi attracted EBAY of US and baazi was taken over by www.ebay.in. Regulations were changed and the business revamped completely.

Ebay.in was never seller friendly and it was always pro buyer. Even the largest seller never knew when he would be suspended without indicating the exact reasons. The suspension rule was never transparent and sometimes an honest or a large seller used to be suspended.

Time went.. ebay.in went powerful . Thousands of sellers from middle class families became seller in to ebay.in but no seller can say that ebay.in was their only business. Everybody knows, he could be suspended at anytime. Hence the business was always risky.

With the emergence of various big time online sellers selling books, merchandises, phones and other items with deep discount, ebay.in ultimately realised that it cannot sustain in the long run. Number of sellers on ebay.in got reduced , however faithful buyers never left ebay for purchasing second items, antiques, refurbished phones etc. At last one day we all heard that flipkart purchased Indian part of ebay i.e. the big www.ebay.in became part of flipkart.com

Flipkart carried on  ebay as separate entity on its usual model and perhaps never interfered in its non transparent policies. However, flipkart allowed sellers of ebay for international sale at ebay.com.

Online selling has never been easy... snapdeal, jabong, flipkart, etc etc never earned profit. Naturally these sites are always meant to be sold or resold. Flipkart got offers from Amazon and Walmart. ... and one fine day Flipkart became a part of Walmart. So obviously ebay.in could not be part of Ebay or possibly the strategy of flipkart relating to ebay could not give the expected results.

Now, ebay.in is being finished and now all sellers may approach flipkart to register themselves and magic of ebay may be recreated over flipkart.

People earned a lot of money from ebay or they experienced power of selling in India. We shall always miss ebay.in. From 14th of August 2018, we may not purchase or sell at ebay.in as per the notification of flipkart on the homepage of ebay.in . Sellers get surprised and those who have ample stock, there may not be an easier transition.
http://advertisingpublicity.blogspot.com/2018/09/priyanka-chopra-engaged-to-nick-jonas.html

Yepme.com - Full Page advertisement on Newspaper

Sunday Morning , Cup of Tea in Hand, Shahrukh Khan with a full front page advertisement, ad with 50% + 20% Sale on apparels !! what else for a good morning.
Certainly Cost of advertising will be in crores , but number of hits on web site and purchase through the site will be quite higher than advertising costs.


Now a days , companies launch their advertisement on the front page of the newspapers. In facts its Pre Front page of the newspaper which is viewed prior to front page news. So, viewership is certain. Even if a news paper is not read, the objective of advertiser is fulfilled because people must pay attention on the front page with celebrities and discount offers. This type of advertisement is launched with an objective to cement its position in a single day. Once a person purchases a product , it is permanently a place to buy.


Yepme.com is on the front page of Times of India with a big news that is offering 50% + 25 % off if payment is made online only. The advertisement model is Shahrukh Khan which gives a special edge on the company over others. Till now all the brands promoted by ShahRukh has been successful except a few. but  his face could made the brand popular. Certainly , the level of investment made is praiseworthy. Till today , lakhs of people might have a hit the web site and clearly it will emerge a competitor of Flipkart, amazon, jabong and myntra :) . Till now we know that Yepme has a store in Jobong, now its a competitor or something else. Certainly any venture capitalist / investor have pumped in funds seeing the entrepreneurs. Bes of Luck !! Its always good to start venture on our own rather than serving pezzovonantes !! Will have to research on its future activities. Yepme.com


Its a new venture of IIT and IIMs graduate and its also targeting to attract people who prefer purchase goods from online website. Till now the business model is nothing new. How they have worked on quality of goods offered, quality of service, response of consumers. On promotion front they have done fairly well taking Shahrukh, News paper front page advertisement.


 Happy Sunday shopping
Time will tell  how these products are and how much the company could earn from the advertisement !!


http://hindusthanproblems.blogspot.in/

7 Indirect Beneficiaries of Online Selling Portals

Not to say again, buying and selling of goods through web sites is a talk of households. The business which seemed to be a walker like tortoise is now running like a panther. In India before 15 years an ordinary man could sell his products or used articles through baazi.com only. Other web sites were there but not very popular. Seeing the current customer base and rising trend in sales of “baazi”, ebay.com bought the portal itself rather than creating its own image first. So the first beneficiary was a performer web site which showed their performance and got a good foreign investor or an existing large foreign online selling portal. I am not much discussing the history of emergence of online selling goods in India; rather I would like to mention the beneficiaries who eventually became the ultimate beneficiaries. Major beneficiaries are:

• Courier Companies: Courier companies have grabbed the opportunity to deliver goods traded through online goods selling portals like amazon.in, flipkart, myntra, jabong, ebay, rediff, etc. Some companies like Amazon advertise that they can send goods within 24 hours. Flipkart also advertises about quick delivery. ebay also takes word from sellers about delivery period and holds them accountable. So we can easily imagine how couriers companies are getting business and how they should be efficient. Big players like dhl, bluedart and first flight etc. have already branches across nation so they took the ultimate benefit of this opportunity. Even middle sized courier companies like shyam courier, express, overnite etc. take leverage of their associated companies. People working in MNCs do not have time to go to market and purchase gift for their love, kins, and friends. Online purchasing is one of the most suitable options which directly give effect to rise in business of courier companies. If somebody has a big family across India along with their relatives, opening a courier company can be a good option.
   
• Stationery:  Online goods are first packed, sealed, covered and then addressed. Bare minimum stationeries required are – Thermacol, paper, cartons, card board box, pen, pencil, tapes, glue, cards, paper waste, packing paper, computer cartridges etc.  These bare minimum things are pushing demand forward
   
• Stock Market:  Online portals have already engraved their roots in India and now they are thinking to get themselves listed.  However, their business model and thinking are totally different from traditional businessmen like Ambanis, Tatas, Birlas etc. They are quite young and different thinker. Mostly people who are quite young and college outs join this business. These companies are offering Stock Options to their employees. Seeing the rising trend of the business, private equity, venture capitalists, and investors are pumping in their money. They are eyeing on the big opening at Stock Market for their exit route. But one of the best beneficiaries would be employees who have opted or will opt for ESOP (Employees Stock Option Plan). This is also an opportunity for young aspirants. They must go for this plan
   
• Small Business: There are still crores of people who do not want to buy goods through online media. However, they just see which goods at what rate are being sold. They just see the quality and description of goods and purchase goods from a nearby shop who cannot afford to advertise such goods. But the same is going both ways. A person goes to market and purchase same or similar goods through online portals at deep discount. But currently it is the small businessmen who are more benefitted as they do not need to publicise their products
   
• Banks: Credit Card payments, online fund transfer are now day’s chargeable services. Sometimes people forget to pay their dues on time and they are slapped with an interest @ 36 % p.a and penalty which is completely enjoyed by bankers.
   
• Users of Internet: Online shopping viewers are now informed buyers!! They have seen the goods , they know about goods,
   
• Birthday boys and Girls: People are now getting gifts without fail. Friends living abroad or at distant places can now send gifts of their choice. Beneficiaries are people who celebrate their birthdays, anniversaries etc.
   

There are other direct and indirect beneficiaries, will talk about them later on !! Please add some points to enrich my and viewers knowledge