Nokia Asha 305 - The right Advertisement by Nokia

The biggest users of latest mobiles are youths. They always keep track on new launches in the market through television and internet advertisements. Nokia has been struggling for last three years to regain its past market share primarily due to Samsung Guru, I Phone , use of Blackberry by young generation and professionals and Secondarily by SAMSUNG GALAXY. Even it could not manage to make an effective advertisement. However at last , it has released a new advertisement for NOKIA ASHA 305 .In the advertisement, college students are making fun of a college DADA by downloading the appropriate song as per the situation.  Once the college hero says - Janta nahi main kaun hoon , the song comes -- TU CHEEZ BADI HAI MAST MAST , TU CHEEZ BADI HAI MAST.... then he gets annoyed saying ...kaun hai bahar nikal.... the song comes as -- NAHI NAHI ABHI NAHI , ABHI KARO INTEZAR..... and finally ...he says dekh loong .....and somebody plays the song ..........AA DEKHE ZARA KISME KITNAA HAI DAM.............

The advertiser is following just airtel way by featuring mumbai college canteens , youths and their fun moments . Seeing these advertisements ,youths assume the situation on themselves , they put them at the displayed advertisement. Congratulations to Nokia ,,,, it will increase the sales ... the trailer of the movie is successfull.

http://www.nokia.com/in-en/ab-sabka-style-freestyle/

Bengali Shaadi.com - Advertisment on The Telegraph Kolkata's Website

Gayatri - 5,6" 
26 Years,Lecturer 6 Lacs P.a.
 Cuttack

Just have a look on the AD : http://www.telegraphindia.com/1120830/jsp/calcutta/index.jsp

Very peculiar !! This is the way of indian advertising at web portals. Thank God !! they dont write  about   " No. of ex and current boy friends of the girl , First hand or Second hand , weight , Sex oriented , .... *** 

Advertiser understands the greed of people who are interested only in earning wives. Money is now more important than home, relatives of the girl , parents of the girl etc. There is a demand for these types of girls , so obviously there will be supply. Advertiser dont think if the words of their advertisements resemble cheap promotional strategies.


I checked today ... the advertisement is not alive :( 12 Jan 2015

Dairy Milk of CADBURY - trying to be an alternative of traditional Indian sweets

Cadbury has been trying to be an alternative to great Indian sweets.

If we see its advertisements before 15-10 years , it was trying to capture the market among youths and old people.  The campaign was quite successfull . Besides children it is now popular among oldies. However, currently it is showing KUCH MITHA HO JAYE in every advertisement. The advertisers know that we Indians always consume sweets on every celebration. Indian sweets is a multi crore business , even a small confectioner earns thousands of rupees per day by selling different varieties of Sweets and Snacks. Promotional wing of Cadbury understands that they can wet their beak also in this market. Diwali and Rakhi are the best occassions to distribute sweets , Cadbury also sells its Chocolates like the box of sweets . Advertisement by Amitabh , Advertisement to celebrate on different occassions by saying Kuch Mitha Ho Jaye are successful steps in this regard. Now , Indians can eat Dairy Milk Choclates on all occassions including the occassion when a girl is selected by boy for marriage. In some advertisements it was also shown as an alternative of sloka " I LOVE YOU" , the advertisement resembles that if you offer Dairy milk to your wife ... it means I love You....
Regarding pricing - Indian sweets were basically less costly before ten years. Rasogullas were available in Rs. 2 to 10 per piece depending upon the sizes and goodwill of the seller. Barfi , Sohanpapadi , Jalebi all were in the limits of the Indian consumers ... but in last ten years ... we see two things
a. Cadburies' Chocolates were considered as costly items , but now their prices have not been increased as such that it goes out of hands of middle class families
b. However, Indian traditional sweets are now going far from the reach of Common Indians , thanks to rising prices of Sugar , Milk and other raw materials.

Dairy milk , no doubt , is the tastiest among chocolates however it can never be an alternative. Pizza can never be an alternative of Pani Puri , McDonald's Burger can not replace Mumbai's Vada Paav  , Pasta cannot replace Samosas....


One can research on the role of WTO agreeements , Government's failure to stop inflation.

Controversial Advertisement: A Misstep by Sahara?

Controversial Advertisement: A Misstep by Sahara?

A few days ago, I saw an advertisement on TV featuring Sachin Tendulkar performing last rites, which struck me as deeply inappropriate. It felt bizarre, especially coming from one of the most revered figures in India, a contender for the Bharat Ratna (the highest civilian honor). Similarly, the advertisement showed Yuvraj Singh digging a grave, while other cricketers warned us about the unhealthy food we consume. The idea behind the ad, by Sahara, was to highlight that many food products are harmful to health. However, the execution was widely criticized, as seen in reports.

Read more here: Indian Express

Thankfully, the BCCI quickly intervened and the advertisement was suspended.

The concept behind the ad and the vision of the advertising team were completely out of line. Using India’s most famous figures in such a way, just for the sake of making it controversial, was irresponsible. It seemed like an indirect attack on other companies selling similar products to those offered by Q Retail. Imagine if other companies used the same strategy against Q Retail: if every time we purchased something from them, we were reminded of last rites performed by Sachin, Yuvraj digging graves, hospital beds, and medication — would we still feel comfortable eating their products? Such an approach could easily backfire, creating negative associations in the minds of consumers.

Instead of using shock value, Sahara could have rethought the advertisement. They have a unique opportunity to promote their products by showing a life full of health and happiness after consuming Q Retail products. A positive, life-affirming approach would likely resonate much more with the audience and lead to better reception.

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