AXE: God Bless America

The new advertisement of Axe Deo  in television seems to be cheap and funny. A veteran man, being a guest of a young couple,  asks for the toilet. Out of curiosity , he sprayed a bit of AXE Deo, on a shelf in the toilet,on himself. The immediate effect is shown in the advertisement : the young host lady , in presence of her husband , started to act weirdly. The smell of AXE caused orgasm in her and she put off clothes of the old man in a second. Helpless old man, prayed " God bless America".

If AXE is so powerful , why did it not effect on the other lady , supposedly the wife of the old man. Product AXE should be advertised as a sex product rather than an ordinary perfume or Deo. The advertiser has linked Sex appeal and effect of AXE. Also, it has an aim to attract old aged and middle aged person as a prospective customer of AXE. If they use AXE , their wives or other ladies working with them may be attracted to them.

How are these advertisements allowed?? 

I remember , there was an advertisement ,where a lady washing the underwear of her husband on the bank of a river got sexually aroused and behaved like a woman endulged in wild sex with her husband!! The advertisement was banned. 

No doubt the product is good, however promotional strategy is not ethical.

Fevicol Latest Advertisement :)

We all ad lovers wait for new advertisements of Fevicol. Since many years Fevicol has been entertaining Indians by its advertising campaign and stood first many times for its advertisements in Television. Dum laga ke .... pakde rahna ........ and with Marine.

A Bengali amatured boatman is benefitted by fevicol adhesive , he dropped his chairs in to river to give a lift to a lady with her goat !! background Bengali folk music , acting of woman and boatman ... and at the end , chairs are floating in to the river. Even a boatman believes that nothing will happen to the chairs as they are fixed through Fevicol., Fun , entertainment and message...

The advertisement thinker must be congratulated to think about the subject , really creative !! Cheers!!

congrats to Ogilvy and Mather ( O & M) kolkata branch !!

Tata Docomo Advertisement

Ranveer Kapoor could be the best to promote the features of Tata Docomo connection however the idea was not praised by common ordinary Indians. The company's data analytics department must be doing Z-Test , F Test and Chi-Square test to judge if the advertising campaign involving Ranveer Kapoor was successful or not. I feel, from critics point of view the advertisements may be dynamic, however it cannot generate revenues. There were some advertisments which could not be understood at all. One person went to eat in Restaurants asking for a plate of Idlis , ................... the old man ( Ranveer) said Thik hai tu do hi kha... the customer was horrified.......there was no fun ......the person who took it as fun may not opt Tata Docomo Plan. A young Chocloate hero , made old man and doing advertisement .. his innocence on the face , his killing smile for striplings should have been used...........

Now, I think their statistical sampling analysis came out with the results ..... so they changed the strategy...... now they have taken the common ideologies of a married and  matured woman suspecting husband who speaks to a girl while sleeping. Seeing husband speaking some  words to a girl in objectionable tone , her antenna of suspicion just started to give signal ........ but ...at last  she got a sigh of relief when her hubby spoke " Balance Sheet aise banate hain..". Nice idea to encash the attitude of woman.... it may work.

xforex.com - Earning on the dreams of middle class people

http://www.xforex.com/cms/lp/Testimonials_white_241111_IN/?cid=20&tid=95714&lid=en&pubid=-1&reqt=1346506722953

Indian middle class are the best target customers for every business house. These people have started to expend more , sometimes they visit expensive restuarants, they wait to accumulate their savings to purchase expensive cameras , mobiles and watches , jewelleries etc.. however they always try to increase their sources of income. Infact they are very much alert about earning some more money in addition to their monthly salary. This strong need to earn more money is targetted by financial institutions , banks , stock market companies , insurance companies and now forex trading companies.

xforex.com a new entrant in the retail market , has come with an advertisemetn to target Indian middle class who are aspiring to earn more. The company seems to have an objective to take cut from the hard earned money of middle class. The above link will bring you an advertisement - now available on various web sites .
A young man of thrity two years working for a telecom company, expresses that an average income is not sufficient to fulfill the dreams so he is doing now Forex trading at xforex.com. He has not written anything about his fundamental regarding forex market and fluctuations. A man of 51 years write that he is a small shopkeeper , now also trades in forex trading to earn extra money as there is a lot of competition in grocery shop and lastly a lady of 26 years of age , an Arts teacher writes that her average salary for last three years has been same . She advises that forex market is a perfect solution.

So this company ensures through this advertisement that people of whatever background may enjoy forex trading and earn more. They dont need any prior knowledge and experience , whatever be the age , the company is available for their help.  Look at the words of above three, the same thinking is in the mind of an Indian middle class who wants to see himself on the top of everest and these companies hit on their thinking and starts to earn.

Enjoy forex trading - -

Education Shopping online : edukart.com

To search the links for Lijjat atta , I just saw an online advertisement for an education shop , www.edukart.com. I would never use the word shop , however I saw the certificate courses being sold like product and they can be purchased like an ordinary product at flipkart.com , olx.in , ebay.in etc... Suddenly a chat window popped up and started to entertain me. I complimented on the idea of the business !! honestly it is a new way of selling educational certifications. These certificates do not require any formal educational background. I cannot comment upon the quality of the education and how do they conduct examinations etc... this area is still to be explored. Enquiring more , I came to know the chief of the company , Mr. Ishan Gupta who was with facebook and other comapnies for sometimes.

Anybody who has stopped education may go for it , or anybody who wants to put a qualification after his name on his visiting card , the website may be useful. The idea of Mr. Gupta is great and he deserves compliments. In India , there are many people who could not get formal education at higher level due their family problems or pecuniary limits. The fees seem to be reasonable prima facie. I shall be interested to see its success, Indians are crazy about degrees , the need is proper investments in this business , introduce some more courses for ground level and most importantly ----- Promotions. Mr. Gupta must search for a venture capitalist

Lizzat Atta after Lizzat papad

Lijjaat Papad !!! eh he he e he he~ reminds an old advertisment  of Shree Mahila Greeh Udyog.

Now they have come up with a new advertisement on Lizzat Atta ( FLOUR).  Lijjat Papad is a great story of success of a business lead by women. They are now trying to cover other cooking products. The old TV advertisement in 1980s was quite effective than the recent TV advertisement.  However, the atta ( flour) will pick up the market as it will enjoy the brand Lijjat.  If you see the print advertisement you will see the slogan

Jo Aapke Swad ko achhi tarha se Samjhe

Truely it is the brand Lijjat which made papad business corporatised and got success.  See the promotion as
http://afternoondc.in/Post.aspx?id=44415&catname=/home/lijjat-atta/article_44415

and the success story http://www.managementparadise.com/forums/management-co-operatives/6943-lijjat-success-story.html

Nokia Asha 305 - The right Advertisement by Nokia

The biggest users of latest mobiles are youths. They always keep track on new launches in the market through television and internet advertisements. Nokia has been struggling for last three years to regain its past market share primarily due to Samsung Guru, I Phone , use of Blackberry by young generation and professionals and Secondarily by SAMSUNG GALAXY. Even it could not manage to make an effective advertisement. However at last , it has released a new advertisement for NOKIA ASHA 305 .In the advertisement, college students are making fun of a college DADA by downloading the appropriate song as per the situation.  Once the college hero says - Janta nahi main kaun hoon , the song comes -- TU CHEEZ BADI HAI MAST MAST , TU CHEEZ BADI HAI MAST.... then he gets annoyed saying ...kaun hai bahar nikal.... the song comes as -- NAHI NAHI ABHI NAHI , ABHI KARO INTEZAR..... and finally ...he says dekh loong .....and somebody plays the song ..........AA DEKHE ZARA KISME KITNAA HAI DAM.............

The advertiser is following just airtel way by featuring mumbai college canteens , youths and their fun moments . Seeing these advertisements ,youths assume the situation on themselves , they put them at the displayed advertisement. Congratulations to Nokia ,,,, it will increase the sales ... the trailer of the movie is successfull.

http://www.nokia.com/in-en/ab-sabka-style-freestyle/

Bengali Shaadi.com - Advertisment on The Telegraph Kolkata's Website

Gayatri - 5,6" 
26 Years,Lecturer 6 Lacs P.a.
 Cuttack

Just have a look on the AD : http://www.telegraphindia.com/1120830/jsp/calcutta/index.jsp

Very peculiar !! This is the way of indian advertising at web portals. Thank God !! they dont write  about   " No. of ex and current boy friends of the girl , First hand or Second hand , weight , Sex oriented , .... *** 

Advertiser understands the greed of people who are interested only in earning wives. Money is now more important than home, relatives of the girl , parents of the girl etc. There is a demand for these types of girls , so obviously there will be supply. Advertiser dont think if the words of their advertisements resemble cheap promotional strategies.


I checked today ... the advertisement is not alive :( 12 Jan 2015

Dairy Milk of CADBURY - trying to be an alternative of traditional Indian sweets

Cadbury has been trying to be an alternative to great Indian sweets.

If we see its advertisements before 15-10 years , it was trying to capture the market among youths and old people.  The campaign was quite successfull . Besides children it is now popular among oldies. However, currently it is showing KUCH MITHA HO JAYE in every advertisement. The advertisers know that we Indians always consume sweets on every celebration. Indian sweets is a multi crore business , even a small confectioner earns thousands of rupees per day by selling different varieties of Sweets and Snacks. Promotional wing of Cadbury understands that they can wet their beak also in this market. Diwali and Rakhi are the best occassions to distribute sweets , Cadbury also sells its Chocolates like the box of sweets . Advertisement by Amitabh , Advertisement to celebrate on different occassions by saying Kuch Mitha Ho Jaye are successful steps in this regard. Now , Indians can eat Dairy Milk Choclates on all occassions including the occassion when a girl is selected by boy for marriage. In some advertisements it was also shown as an alternative of sloka " I LOVE YOU" , the advertisement resembles that if you offer Dairy milk to your wife ... it means I love You....
Regarding pricing - Indian sweets were basically less costly before ten years. Rasogullas were available in Rs. 2 to 10 per piece depending upon the sizes and goodwill of the seller. Barfi , Sohanpapadi , Jalebi all were in the limits of the Indian consumers ... but in last ten years ... we see two things
a. Cadburies' Chocolates were considered as costly items , but now their prices have not been increased as such that it goes out of hands of middle class families
b. However, Indian traditional sweets are now going far from the reach of Common Indians , thanks to rising prices of Sugar , Milk and other raw materials.

Dairy milk , no doubt , is the tastiest among chocolates however it can never be an alternative. Pizza can never be an alternative of Pani Puri , McDonald's Burger can not replace Mumbai's Vada Paav  , Pasta cannot replace Samosas....


One can research on the role of WTO agreeements , Government's failure to stop inflation.

Controversial Advertisement: A Misstep by Sahara?

Controversial Advertisement: A Misstep by Sahara?

A few days ago, I saw an advertisement on TV featuring Sachin Tendulkar performing last rites, which struck me as deeply inappropriate. It felt bizarre, especially coming from one of the most revered figures in India, a contender for the Bharat Ratna (the highest civilian honor). Similarly, the advertisement showed Yuvraj Singh digging a grave, while other cricketers warned us about the unhealthy food we consume. The idea behind the ad, by Sahara, was to highlight that many food products are harmful to health. However, the execution was widely criticized, as seen in reports.

Read more here: Indian Express

Thankfully, the BCCI quickly intervened and the advertisement was suspended.

The concept behind the ad and the vision of the advertising team were completely out of line. Using India’s most famous figures in such a way, just for the sake of making it controversial, was irresponsible. It seemed like an indirect attack on other companies selling similar products to those offered by Q Retail. Imagine if other companies used the same strategy against Q Retail: if every time we purchased something from them, we were reminded of last rites performed by Sachin, Yuvraj digging graves, hospital beds, and medication — would we still feel comfortable eating their products? Such an approach could easily backfire, creating negative associations in the minds of consumers.

Instead of using shock value, Sahara could have rethought the advertisement. They have a unique opportunity to promote their products by showing a life full of health and happiness after consuming Q Retail products. A positive, life-affirming approach would likely resonate much more with the audience and lead to better reception.

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